Page 3 Advertisements Column 4

Taihape Daily Times, Volume 7, Issue 263, 26 July 1915, Page 3

Why Tea Costs More A Statement that Every Housewife Should Read The war has faced every tea merchant with the problem o£ increasing prices or reducing his quality. He has to follow one course or the other theies no escape—for the wholesale cost oC tine tea in Eastern markets has increased over per lb. since August last. The main reason foe this rise has been the greatly increased demand —and the fact that tea production cannot materially increase for at least live years.

Take for instance the enormous quantity of tea required for the men in the trenches and on active service. It is readily seen why tea has been selected as the soldiers’ beverc^e —it is easily transported —is quickly and readily prepared anywhere—and above all it is invaluable for its invigorating and stimulating qualities. With the exception of 3 million Britishers, but few of the 25 million men under arms in Europe to-day were previously tea drinkers —yet almost in a day tea had to be found for them. Do you wonder then, that the tea has gone up, up, up in price?—* that to-day fine tea costs the packer in New Zealand on the average 2|d. to 3d. per lb. more than in August last. ' <£Add to this Russia’s 160 millions, who, with a stroke of the pen, have been turned into tea drinkers by the Vodka prohibition—add a score of minor causes and you will see why the increase'had to come. Therefore, too, you will see that any tea giving value for the money cannot be sold at the same price as in August last. It simply can’t be done —unless, of course, the price originally charged was absolutely excessive. If a fair price and good: valu’J was formerly given, the packer is now faced with a loss on every packet. There’s no escape from the facts — either - prices have to he increased—or. as an alternative, quality and value must he reduced by the admixture of cheaper, inferior, less healthful teas. The “Aml>er Tips” Proprietors are determined that, in their case, this alternative will never be taken. “Amber Tips” remarkable rise in a few years from an unknown brand to by far the larges.t selling tea in New Zealand—the largest selling tea in the world in proportion to population—is due to its quality and remarkable value. The* same wonderful value wifi still be given—nothing but the finest teaswill be used, but to do so the price has to be increased. We are convinced that most homes in New Zealand would rather pay 1 2d. per lb. more and get the finest tea that can be produced rather than pay the old price and get an inferior article —with an admixture of poorer teas, less healthful alike to nerves and digestion. Forget quality and healthfulness—consider the question purely from the standpoint of economy —there too “Amber Tips ” leads, for every pound will give more cups—and at a less price per cup. —cup for cup, there's no cheaper tea. Therefore even at the new prices Amber Tips is still the cheapest—you get better tea—more delicious flavour—finer fragrance—while, as the Lancet investij gation showed, your health will benefit. [ Surely because of a penny extra per i half lb. packet you will not deprive yourf self of a tea which for quality, flavour, fragrance, and economy is unique and unsurpassable. The housewives of New Zealand waafc a good article and good value, and one trial convinced them that Amber Tips is a tea that nothing else could equal. Do they still want value and quality? We believe they do—we know it. sa

/Imbgr^TlpsSia 1/1 o-, 2/-. 22 per /6. 'The only tea that has to increase its prices—the foregoing will tell you why.

SUFFERED AGONY WITH CORNS UNTIL REXONA CURED THEM “ Herewith allow me to thank you for tha complete eradication and cure of corns, both soft- and hard, that I have received by tho use of your Rexona Ointment,” writes' Mrs. Margaret Howard, 092 Cumberland Street, Dunedin, N.Z. “My feet were in a very bad state, not being able to put my boots oa, besides having to sutler untold agony whm , it was compulsory for me -;o move about. I j tried many washes and dilutions, but j received not the slightest, relief from any, and 1 thought I should be crippled for life. ! Hearing of your Rexona Ointment and its curing abilities. I started to use'it, and it has,, in a short time, not only,.cured: the corns, but they have disappeared altogether* I amt ■j now able t o put on my boots and walk about '( as if I had never had anything wrong with, ‘i my feet, and 1 shall for ever feel grateful for !the benefits I have received by the use of your Rexona Ointment.” 9 Rexona, tile Rapid Healer, is a remarkable effective reuiedy for all affections of the skin, also for wounds, burns, sores, eczema and bad legs. Rexona is sold only in triangular pots at 1/0, or in larger pots, holding nearly lour iim«9 tile quantity, for 3/*.

t( Tell me, Mary, how to woo thee, Teach my bosom to unfold -t > Language which can soothe and cheep thee. When thou Last a cough or cold. Dot if pleading cannot gain thee. IHI invoice an aid more sure* EVa a queen could not disdain me Offlwing foods’ Great Cure,’ . Ti U&y >■