Page 2 Advertisements Column 5

Taihape Daily Times, Volume 7, Issue 263, 26 July 1915, Page 2

The Meed: A new Winter Costume. The Thought: “ Must Get One Soon.” The Place: Only one place— H. D. BENNETT S Co’s. YOUR need of a new WINTER COSTUME is emphasised on three counts, Firstly, th e decided nip in the morning and evening air makes one desirous of “something snug,” Secondly, th e knowledge that every smart dresser is Fashionably Attired, makes one feel “out of it,” so to speak, whilst Thirdly, the magnificent showing at H. D. BENNET & CO’S emphasises the need of purchasing whilst Stocks are complete, and Values are so good. Beyond doubt, these Lovely Goods will be eagerly inspected Let YOUR visit be mad e quite soon— TO-DAY if possible! . D. BENNETT & SO; AWARUA HOUSE TAIHAPE.

AT one of his recant lectures on advertising, given at Liverpool, England, Thomas Russel, of London, emphasised strongly the value of newspaper advertising. “The time," he said, “was ripe for a great extension of advertising, and newspaper advenising must always be the mainstay of publicity. He illustrated the fact that scientific Advertising did not add to the cost’of goods, hut secured a material reauction in price. Indeed, the more an article was advertised the cheaper it became, and the more self-interest compelled the manufacturer to keep up the quality. Certain articles of great value to the public could never have been manufactured, at all had it not been that advertising ensured a sale large enough to warrant the putting down of the elaborate and very costly plants. Advertising was the cheapest method yet devised by the wit of man for the sale of honest goods. The great commercial discovery of the age was that it did not pay to advertise unless the goods advertised were honest goods, while nothing which was not true was good enough to put into an advertisement.' The Commercial Review points out that:—“Undoubtedly the first and most potent Advertising Force of the present day is the NEWSPAPER." Taihape business men wlio do the test business ADVERTISE a THE “TAIHAPE TIMES NEWSPAPER ADVERTISING AT one of his recant lectures on advertising, given at Liverpool, England, Thomas Russel, of London, emphasised strongly the value of newspaper advertising. “The time," he said, “was ripe for a great extension of advertising, and newspaper advenising must always be the mainstay of publicity. He illustrated the fact that scientific Advertising did not add to the cost’of goods, but secured a material reauction in price. Indeed, the more an article was advertised the cheaper it became, and the more self-interest compelled the manufacturer to keep up the quality. Certain articles of great value to the public could never have been manufactured, at all had it not been that advertising ensured a sale large enough to warrant the putting down of the elaborate and very costly plants. Advertising was the cheapest method yet devised by the wit of man for the sale of honest goods. The great commercial discovery of the age was that it did not pay to advertise unless the goods advertised were honest goods, while nothing which was not true was good enough to put into an advertisement.' The Commercial Review points out that:—“Undoubtedly the first and most potent Advertising Force of the present day is the NEWSPAPER." Taihape business men who do the test business ADVERTISE IN THE “ TAIHAPE TIMES.” Let us build your next now vehicle All? D PAY premier carriage worksfillfff r b IWA, TAIHAPE

THE RANGITIKEI GENERAL & CO-OPERATIVE TIMBER COMPANY, LTD. The Company is prepaved to supply orders for Building or other Timbers, Mouldings, etc,, to any part of the district. Large stocks j of dry timber on hand. Prompt delivery and satisfaction guaranteed. Write or ’Phone for Quotations to THE MJLN’ACrJEK TAIHAPE. 1 WD f?.LP Tj? !? KASCL-P3S9.OT. m