Page 2 Advertisements Column 5

Taihape Daily Times, Volume 7, Issue 263, 24 July 1915, Page 2

a it The Place: Only one place— YOUR need of a new WINTER COSTUME is emphasised on three counts. Firstly, th e decided nip in the morning and evening air makes one desirous of “something snug, Secondly, ,th e knowledge that every smart -dresser is Fashionably Attired, makes one feel “out of it,” so to speak, whilst Thirdly, the magnificent showing at H. D. BEN NET & CO’S emphasises the need of purchasing whilst Stocks are complete, and Values are so good. Beyond doubt, these Lovely Goods will be eagerly inspected Let YOUR visit be mad e quite soon-TO-DAY if possible! • S Co’s, il.w'M. AWABUA HOUSE TAIHAPE.

NEWSPAPER ADVERTISING AT one of his recant Ic-clures on advertising, given at Liverpool, England, Thomas Russel, of London, emphasised strongly the value of newspaper advertising. “The time,“ he said, “was ripe Lr a great extension of advertising, and newspaper advertising must always le the mainstay ot publicity. Ho illustrated the fact that scientific Advertising did not add to the cost of goods, but secured a material reauction in price. Indeed, the more an article was advertised the cheaper ft became, and the more self-interest compelled the manufacturer to keep up the quality. Certain articles of great value to the public could never have been manufactured at all had it not been that advertising ensured a sale large enough to warrant the putting down of the elaborate and very costly plants. Advertising was the cheapest method yet devised by the wit of man for the sale of honest goods. The great commercial discovery of the age was that it did not pay to advertise unless the goods advertised were honest goods, while nothing which was not true was good enough to put into an advertisement. The Commercial Review points out that:—“Undoubtedly the first and most potent Advertising Forca of the present day is the NEWSPAPER." business ] men who do the best business ADVERTISE IN THE “TAIHAPE TIMES."

let us build your next w~ 4|‘4 >Vi ‘: ■ * ~>7 .;'£•.•. rcaysjw | - ■ * • ■-,■ • ■■ - s mm . m ' - ; ; - ■-<’:. mrm y&ij. ifSss!£^r^#:; s : ■■ ": ■ >'..;v ALF P FOX PSRMIER OABRIA&E woekb

THE RANGITIKEI GENERAL & CO-OPERATIVE TIMBER COMPANY, LTD. The Company is prepaved to supply orders for Building or other Timbers, Mouldings, etc., to any part of the district. Large stocks of dry timber on hand. Prompt delivery and satisfaction guaranteed. Write or 'Phone for Quotations t© THE MAKAGEE TAIHAPE.

100 -HUSH Try one to-night and sec > the result. 11l I/Mo headache, bad breath, sour stomach, or coated tongue in the morning mmustimuicMii n