Page 2 Advertisements Column 3

Taihape Daily Times, Volume 7, Issue 261, 22 July 1915, Page 2

The Meed: A new Winter Costume. Ik Thought: “ Must Get One Soon.” Tk Place : Only one place— H. D. BENNETT S Co’s, t YOUR need of a new WINTER COSTUME is emphasised on three counts. Firstly, th e decided nip in the morning and evening air makes one desirous of “something snug,” Secondly, th e knowledge that every smart dresser is Fashionably Attired, makes one feel “out of it,” so to speak, whilst Thirdly, the magnificent showing at H. D. BEN NET & CO-’S emphasises the need of purchasing whilst Stocks are complete, and yalues are so good. Beyond doubt, these Lovely Goods will be eagerly inspected Let YOUR visit be made quite soon — TO-DAY if possible! H. D. BENNETT jii h bi'L. a 00.AWAEITA HOUSE TAIHAPE.

NEWSPAPER ADVERTISING AT one o! his recent lectures on advertising, given at Liverpool, England, Thomas Russel, of London, emphasised strongly the value of newspaper advertising,. , “The time,** he said, “was ripe for a great extension of advertising, and newspaper advertising must always be the mainstay of publicity. He illustrated the fact that scientific Advertising did not add to the cost of goods, hut secured a material reduction in price. Indeed, the more an article was advertfeed the cheaper it became, and the more self-interest compelled the manufacturer to keep up the quality. Certain articles of great value to the public could never have been manufactured at all had it not been that advertising ensured a sale large enough to warrant the putting down of the elaborate and very costly plants. Advertising was the cheapest method yet devised by the wit of man for the sale of honest goods. The great commercial discovery of the age was that it did not pay to advertise unless the goods advertised were honest goods, while nothing which was not true was good enough to put into an advertisement. The Commercial Review points out that:—“Undoubtedly the first and most potent Advertising Force of the present day ie the NEWSPAPER.** Taihape^business men who do] the test business ADVERTISED THE “TAIHAPE TIMES.”

Let us build your next new vehicle '■•" <f ‘ : * ■ ■■ f « .- H" *• , , - ••• ■: •*' :■ v--- 5 - ■>• ’ - ■ „< ' .V » At , *. ; ,vVj.‘ . -v S3l* " ■ - fjr: »■** • -/\r& is '> --:,i v s; v /■ 5^ I # : ■ ; vK'^ L# ■: fZ -• - v Afc< •■-- ', _ S’SSJJJ ?■' : : : / ■ v ■■ ” - • . • • - s V-Vj >\ *a> «s&*' All P. FOX. PREMIER CARRIAGE WORKS TAIHAPB

THE 11ANGITIKEI GENERAL & CO-OPERATIVE TIMBER COMPANY, LTD. The Company is prepaved to supply orders for Building or other Timbers, Mouldings, etc., to any part of the district. Large stocks of dry timber on hand. Prompt delivery and satisfaction guaranteed. Write or ’Phone for Quotations to . THE MANAGES TAXHAPE. J: V NO COLD IS 4 *NA2DLd?Sp£r. ' *