Page 2 Advertisements Column 4

Taihape Daily Times, Volume 7, Issue 260, 20 July 1915, Page 2

The Need : A new Winter Costume. Tine Thought: “ Must Get One Soon.” The Place: Only one place— • 1. D. BENNETT Co’s. YOUR need of a new WINTER COSTUME is emphasised on three counts, Firstly, th e decided nip in the morning and evening air makes one desirous of “something snug,” Secondly, the knowledge that every smart dresser is Fashionably Attired, makes one feel “cut of it,” so to speak, whilst Thirdly, the magnificent showing at H. D. BEN NET & CO-’S emphasises the need of purchasing whilst Stocks are complete, and Values are so good. Beyond doubt, these Lovely Goods will be eagerly inspected Let YOUR visit be mad G quite soon— TO-DAY if possible! StS US AWAEUA HOUSE TAIHAPE.

NEWSPAPER ADVERTISING AT one of his recent lectures on advertising, given at Liverpool, England, Thomas Russel, of London, emphasised strongly the value of newspaper advertising. “The time,“ he said, “was iipe for a great extension of advertising, and newspaper advertising must always le the mainstay of publicity. tarom—iaaoe—«—m—a—mw> Ho illustrated the fact that scientific Advertising did not add to the cost of goods, hut secured a material reduction in price. Indeed, the more an articio was advertised the cheaper it became, and the more self-interest compelled the manufacturer to keep up the qualityCertain articles of great value to the public could never have been, manufactured at all had it not been that advertising ensured -a sale large enough to warrant the putting down of the elaborate and very costly plants. Advertising was the cheapest method yet de- ■ vised by the wit of man for the sale of honest goods. The great common-’-' discovery of the age was that it did not pay to advertise unless the goods advertised were honest goods, while nothing which was not true was good enough to put into an advertisement. The Commercial Review points out V at:—“Undoubtedly tin first and most potent Advp-cigj r g Force of the present day is the NEWSPAPER.“ men who do the best business ADVERTISE? IN THE “ TAIHAPE TIMES.”

let tis build your next new vehicle S:ilii :•' - ; ;>' rck 'J4. Sr >J Sfesi iWfi :.. « * :• vc-.;^ m&. mOmS& Xr* Wm f ■*&&&) Mi;: P-'.Yv’ WZSiZ: . ; x‘ x-g':' ii I '.-T ’ •■}' ■ a; -;j < V f/ '•; ,’> ■ . ‘ . 1 ' iH **> v » •>! PREMIER CARRIAGE WORKSTAIHAPE

THE RANGITIKEI GENERAL & GO-OPERATIVE TIMBER COMPANY, LTD. The Company is prepa?ed to supply orders for Building or other Timbers, Mouldings, etc., to any part of the district. Large stocks of dry timber oh hand. Prompt delivery and satisfaction guaranteed. Write or Those for Quotations TBE MANAGES TAKTAWe. isvA**:-a& ■