Page 2 Advertisements Column 4

Taihape Daily Times, Volume 7, Issue 252, 19 July 1915, Page 2

■HWHM"WH^g!BBHWg..- a • -" r" " r " ■-■-»«g'««q i i an—a— The Meed: A new Winter Costume. The Though!: " Must Get One Soon.' The Place: Only one place--iMlJlidmv L*i YOUR need of a new WINTER COSTUME is emphasised on three counts, Firstly, th e decided nip in the morning and evening air makes one desirous of "something snug," Secondly, th e knowledge that every smart dresser is Fashionably Attired, makes one feel "out of it," so to speak, whilst Thirdly, the magnificent showing at H. D. BENNET & CO-'S emphasises the need of purchasing whilst Stocks are complete, and Values are so good. Beyond doubt, these Lovely Goods ■will be eagerly inspected Let YOUR visit be made quite soon — TO-DAY if possible! mm mmm mm *sm BPlltSiil a m-*■?-i - mmm* m Mm m wumm Mu>l,i AWAJRUA HOUSE • TAIHAPE.

imE3E» T one of his recent lectures on advertising, given L at Liverpool, England, Thomas Russel, of Loudon, emphasised strongly tho value of newspaper advertising. . " The time," he said, " was ripe for a great extension of advertising, and newspaper advertising must always be the mainstay of publicity. He illustrated the fact tliat scientific Advertising did not add to the cost of goods. but secured a material reduction; in price. Indeed, the more an articie was advertised the cheaper it became; and the more self-interest compelled the manufacturer to keep up the quality. Certain articles of great value to the public could never have been manufactured at all had it not been that advertising ensured a sale large enough to ■warrant the putting down of the elaborate and very costly plants. Advertising was the cheapest method yet devised by the wit of man for the sale of honest goods. The great commercial discovery of the age was that it did not pay to advertise unless the goods advertised were honest goods, while nothing which waa not true was good, enough to put into an advertisement. The Commercial Review points out it at:—"Undoubi* sdly the first and most potent Advertising Force of the present day is the NEWSPAPER." Taihape"'business men who the best business rMWiiraic

~....._.* t. : i'^c t W%%&S&: *iv\ WP^ ':■>;}■ K-l s »:i ~-j;. :>„• y^st;; ssaßasa.^ v.*.-..-:**'.* ~.'..„■ ,W *sssii awi! «j*3:^-.;v^Sß «*? ibV: /&&*! n«8 , A,l .-■ ':,.: s %': i":Ti :*:'■ kW£ : ; :; J ;Xv' *.-•; 38*3831 ~-r» St -. v i%;,.r----252 FBKMIER CARRIAGE WOKK& TAIHAPE

THE BANGITIESI &EHEEAL' & CO-OPERATITO TIMBER COMPANY, J/Hk The Company Je prepared <ts supply aiders fox Building or other Timbers, MouMingß, *H V te any part *t the district, targe Btocka If dry timber on ftasd. PteaijSE delivery and sailef&etfon gaxitt&teeS. Write «? 'Phone for Quotations t» | Tfi-E MANAGES SAiHA»3£. 1 ■skto'ceuj ss ?! &#;so&£^r©fP'. ,