Page 2 Advertisements Column 4

Taihape Daily Times, Volume 7, Issue 252, 16 July 1915, Page 2

.-towwrw^ißCT-cr-flw ry.,., ;^^<sr^l t J-Ji.l; The Need: A new Winter Costume. The Thought ; “ Must Get One Soon.” The Place: Only one place— YOUR need of a new WINTER COSTUME is emphasised on three counts. Firstly, th e decided nip in the morning and e ven i n » air makes one desirous of “something snug,” Secondly, the knowledge that every smart dresser is Fashionably Attired, makes one feel “out of it,” so to speak, whilst Thirdly, the magnificent showing at H. D. BEN NET & CO-’S emphasises the need of purchasing whilst Stocks are complete, and Values are so good. Beyond doubt, these Lovely Goods will be eagerly inspected Let YOUR visit be made quite soon— TO-DAY if possible! AWARUA HOUSE TAIHAPB.

NEWSPAPER ADVERTISING AT one of bis recent lectures on advertising, given at. Liverpool, England, Thomas Russel, of London, emphasised strongly tbs value of newspaper advertising. “The time,** be said, “ was ripe Lr a great extension of advertising, and newspaper advertising must always be the mainstay of publicity. He illustrated the fact that scientific Advertising did not add to the cost of goods, hut secured a material reduction in price. Indeed, the more an articio was advertised the cheaper it became, and the more self-interest compelled the manufacturer to keep up the quality. Certain articles of great value to the public could never have been manufactured at all had it not been that advertising ensured a sale large enough to warrant the putting down of the elaborate and very costly plants. Advertising was the cheapest method yet devised by the wit of man for the sale of honest goods. The great commercial discovery of the age was that it did not pay to advertise unless the goods advertised were honest goods , while nothing which was not true was good enough to put into an advertisement. The Commercial Review points out that:—“Undoubtedly the first and most potent Advertising Force of the present day is the NEWSPAPER.** Taihape^business men who do the best business ADVERTISE!IN THE “ TAIHAPE TIMES.”

Let us build your next new vehicle ~ r - & *■ • ■-- .; ■ i m ■nav#<= 14 5 A- ~” ' ft: * V S*4? ; t 7 //■.. 1 *«?3 SPr *s* >W. ' vv* L ■' '■ C ji£f- .ft p;: •■ : m •;M : -;::V ALF P. FOX, PREMIER CARRIAGE WORKSTAIHAPE

THE RANGITIKEI GENERAL & CO-OPERATIVE TIMBER COMPANY, LTD. The Company is prepaved to supply orders for Building or other Timbers, Mouldings, etc., to any 'part of the district. Barge stocks of dry timber on hand. Prompt delivery and satisfaction guaranteed. Write or ’Phone for Quotations to THE MANAGES TAIHAPE. NO C'-OjUD 1$ "NASOL PEOCr-.”