Page 2 Advertisements Column 5

Taihape Daily Times, Volume 7, Issue 251, 14 July 1915, Page 2

The Need : A new Winter Costume. The Thought: “ Must Get One Soon.” The Place: Only one place— H. S>. BENNETT S Co’s. YOUR need of a new WINTER COSTUME is emphasised on three counts. Firstly, th e decided nip in the morning and evening air makes one desirous of “something snug,” Secondly, th e knowledge that every smart dresser is Fashionably Attired, makes one feel “out of it,” so to speak, whilst Thirdly, the magnificent showing at H. D. BEN NET & CO-’S emphasises the need of purchasing whilst Stocks are complete, and Values are so good. Beyond doubt,'- 1 • these Lovely Goods will be eagerly inspected Let YOUR visit be mad e quite soon — TO-DAY if possible! H. D. BENNETT A*/ 3U i. AWARUA HOUSE TAIHAPE.

NEWSPAPER ADVERTISING AT one of his recent lectures on advertising, given at Liverpool, Er gland, Thomas Russel, of London, emphrsised strongly the value of newspaper advertising. “ The time," he sa : d, “ was ripe fur a great extension of advertising, and newspaper advertising must always la the mainstay of publicity. taaaaKpaßßißadEßßaiaßaßmna—m He illustrated the fact that scientific Advertising did not add to the cost of goods, but secured a material reduction in price. Indeed, the more an article was advertised the cheaper it became, and the more self-interest compelled the manufacturer to keep up the quality. Certain articles of great value to the public eould never have been manufactured at all had it not been that advertising ensured a sale large enough to warrant the putting down of the elaborate and very costly plants. Advertising was the cheapest method yet devised by the wit of man for the sale of honest goods: The great commerci*. 1 . discovery of the age was that it did not pay to advertise unless the goods advertised were honest goods, while nothing which was not true was good enough to put into an advertisement. Tbe Commercial Review points out tlat:—“Undoubtedly tbe first and most potent Advertising Force ol the present day is the NEWSPAPER.” Taihape* business men who do the best business ADVERTISE!IN THE “TAIHAPE TIMES.”

Let m build your next new vehicle Mate m •Ti.vV 4Ss> saiP«>;t£ &M: 2*s SSESSSS <> ■■ • ss3 MU i ini Hi » ZM ■*>*; S-~f-SSSS Mm .ri. ..?- ,^ r ii*. mms. k >■■:'*&■» m &3 mmm jHPwpPP-"' 1 S ■ i SK|..;' ■: ■■-- ■fsgA mmi-> ■r All? P. FOX, PREMIER CARRIAGE WORKS TATHAPB

TEE RANGITIKBI GENERAL & CO-OPERATIVE TIMBER COMPANY, LTD. The Company is prepaved to supply orders for Building or other Timbers, Mouldings, etc., to any part of the district. Large stocks ;Of dry timber on hand. ProntpS delivery and satisfaction guaranteed. Write or 'Phone for ft THE MANAGES TAIHAPE. 1 l . . i>:. ■ - «-■—l NO, COLD .IS ‘NAEOL-PROOP.’’