Page 2 Advertisements Column 5

Taihape Daily Times, Volume 7, Issue 250, 13 July 1915, Page 2

The Need: A new Winter Costume. The Thought: “ Must Get One Soon.” The Place: Only one place--11. d. mmm § Co’s. YOUR need of a new WINTER COSTUME is emphasised on three counts. Firstly, th e decided nip in the morning and evening air makes one desirous of “something snug,” Secondly, th e knowledge that every' smart dresser is Fashionably Attired, makes one feel “out of it,” so to speak, whilst Thirdly, the magnificent showing at H. D. BEN NET & CO-’3 emphasises the need of purchasing whilst Stocks are complete, and Values are so good. Beyond doubt, those Lovely Goods will ha -eagerly inspected Let YOUR visit be made quite soon — TO-DAY if possible! AWAEUA HOUSE /. TAIHAPE.

T one of his recent hctures cd advertising, given sfc Liverpool, Erg.and, Tbcruas Russil, of Loudon, emphasised strongly Iho value ct newspaper advertising. “The tiir.G, <: he sa : :l, “ was lipe fr ft great extension of adverti n’ g, end newspap* r adver ising must always Vo the ma nstay of publicly. He illustrated-the fact that scientific Advertising did not add to the cost of goods hut secured a material reduction in price. Indeed, the more an artieio was advertised the cheaper it became, and the more self-interest compelled the manufacturer to keep up the quality. Certain articles of great value to the public could never have been manufactured at all had it not been that advertising ensured a sale largo enough to warrant the putting down of the elaborate and very costly plants. Advertising was the cheapest method yet devised by the wit of man for the sale of honest goods. The great commercial discovery of, the age was that it did not pay to advertise unless the goods advertised were honest goods, while nothing which was not true was good onough to put into an advertisement. The Commercial Review point? out that: —“Undoubtrdly the P Q t end most potent Adve'tiamg loses of the present dry w the NK.WSFaPE “ Taifa'p t men who do ifce best business ADVERTISE IN THE “TAiHAPE TIME ’

yotsr next new I mm* f %S - v *; /■ M -■ € & “ - 'V • ’ ■ U;-v ■ PREMIER CARRIAGE WORKS TAIHAPE

THE RANGITIKEI GENERAL & CO-OPERATIVE TIMBER COMPANY, LTD. The Company is prepaved to supply orders for Building or other Timbers, Mouldings, etc., to any part ox the district. Large stocks of dry timber on hand. Prompt delivery and satisfaction guaranteed. Write er 'Phono for Quotations to THE MxVNA.GEB TAIBAPE. 2JO OOL.Q 13 '^JyjLSQIryjBOOr.”

ranan 7ry one to*night and sec . the result. K s I B 2/1/ * Mo headache, bad breath, sour stomach, or coatqd tongue in the ~ > *