Page 2 Advertisements Column 5

Taihape Daily Times, Volume 7, Issue 249, 12 July 1915, Page 2

i'he Need : A new Winter The Thought: " Must Get One Soon, 'lace: Ui» Sir ft«, YOUR need of a new WINTER COSTUME is emphasised on three counts, Firstly, th e decided nip in the morning and evening air makes one desirous of "something snug," Secondly, th e knowledge that every smart dresser is Fashionably Attired, makes one feel "out of it," so to speak, whilst Thirdly, the magnificent showing at H. D. BEN NET & CO-'3 emphasises the need of purchasing whilst Stocks are complete, and Values are so good. Beyond doubt, those Lovely Goods will be eagerly inspected Let YOUR visit be made quite sooc-TO-DAY if possible! AWABUA HOUS] TAIHAPE.

fa T one of bis recaai lectures on advertising, given at Liverpool, England, Thomas Russtl, of Loudon, rmphrsised strongly ibe value of newtpapsr advertising. " Tho tirce," he sa "", " was ripe f. r a great extension of advertking, and newspaper advcr'ising must always fce the mainstay of publicity. Ho illustrated the fact'that-scientific Advertising did not add to the cost of goods, but secured a material reduction in price*. Indeed, the more an artieio was advertised tho cheaper it became, and the more self-interest compelled the manufacturer to keep up the quality. Certain articles of great value to the public could never have been manufactured at all had it not been that advertising ensured a sale large enough to warrant the putting down of the elaborate and very costly plants. Advertising was the cheapest method yet devised by the wit of man for the sale of honest goods. Tho great commercial discovery of the age was that it did not pay to advertise unless the goods advertised were honest goods, while nothing which was not true was good •nough to put into an advertisement. Tho Comrafcrcial Koview points out t! at:—*'Undoubtcdly the f 1 fit and meet potent Advp eising Fore* of the present dry >s fclbe NEWBPAFE! " who do tte test iasiress ADVERTISE IN THE

m build your next asw vehic'* ■•*.*:■*- KJ M-'is «i +■■.<>, 5? :•:.•- 3. ' : fl ;•; '« 13 s*?A!;Ss*{ :,■ ■■ *• : ry. :t,'n V--> ass iSi 5*4S tfk 3*B ' PREMIER CARRIAGE WORKS TAIHAPB

RANGITIKEI GENERAL & CO-OPERATIVE TIMBER COMPANY, LTD. The Company is prepared to supply orders for Building or other Timbers, Mouldings, etc., to any part of the district. Large stoek3 of dry timber on band. Prompt delivery and satisfaction guaranteed. "Write or 'Phone for Quotations to THE MANAGES TAIHAPE.