Page 2 Advertisements Column 5

Taihape Daily Times, Volume 7, Issue 245, 6 July 1915, Page 2

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me of bis rccnt hctu-es on advertising, given at Liverpool, England, Thomas Russel, of London, emphasised strongly tho value of newspaper advertising. ‘ “The time/ 4 he said, “was iije Lr a great extension of advertising, and newspaper advertising must always be the mainstay of publicity. He illustrated the fact that scientific Advertising did not add to the cost of goods, but secured a material reduction in price. Indeed, the more an article was advertised the cheaper it became, and the more self-interest compelled the manufacturer to keep up the quality. Certain articles of great value to tke public could never have been manufactured at all had it not been that advertising ensured a sale large enough to warrant the putting down of the elaborate and very costly plants. Advertising was the cheapest method yet de- ’ vised by the wit of man for the sale of honest goods. The great commercial discovery of the age was that it did not pay to advertise unless the goods advertised were honest goods, while nothing which was not true was good enough to put into an advertisement. 5 The Commercial Review points out that —“Undoubtedly ’.he first and most potent Advertising Force of the present day ;a th© NEWSPAPER “ Taih pe i-r * . s-* men w ' : o {be lest business mamamßßassaOßtEsssmasamm ADVERTISE IN THE “ TAifiAPE TIMES.”

Let us build your next new vehicle s£& «OK jJ‘«shs! ■»*s» &$*R ;**•;*< a m Wm *.x'^i' IS Im ~,,. B’tf fi// B E ©;*s* ;tSf-5 «r }^'s -•- V-> £3^ m *m **s*. 5 JVW •^7 tS»«SSS V-7 SBK 718 P&tfZ u fr?t f ll. PR t ,•> ,? , ,ij;;•, % f/| AC+>“V -SJ :'| ' ' ALF P, PREMIER CARRIAGE WORKS TAIHAPE

THE EANGIUKEI GENERAL & GO-OPERATIVE TIMBER COMPANY, LTD. The Company 3s prepaved to sup* ply orders for Building or other Timbers, Mouldings, etc., to any part of the district.' Largo stocks of dry timber on hand. Prexr.pt delivery and satisfaction guaranteed, W-ite or ’Phone lOr tjustaflojia THE MAJSLtGBIi TAIBAPB. mmit/memeSdegmeme u > mmmg NJfr m f ; ‘«AjSolvPs.OCCft** HOECnr Try ©no to-night and see the result. a “ W :-.i 1/ i Mo headache, bad breath, .spur sto milch, or coated tongue in the morning jsezmjl "if mil" arra