Page 2 Advertisements Column 4

Taihape Daily Times, Volume 7, Issue 244, 5 July 1915, Page 2

.oaf Agents For McGormick's fmPleme&fs.

T one of bis recent kctu-es on advertising, given L at Liverpool, England, Thomas Etussel, of London, emphasised strongly the value of newspaper advertising. "The lime," he said, "was ripe f .r a great extension of advertising, and newspaper advertising must fclway3 le the mainstay of publicity. He illustrated the fact that scientific Advertising did not add to the cost of goods, but secured a material reduction in price. Indeed, the more an avticiO was advertised the cheaper it became,' and the more self-interest compelled the manufacturer to keep up the quality. Certain articles of great value to the public could never have been manufactured at all had it not been that advertising ensured a sale large enough to warrant the putting down of the elaborate and very costly plants. Advertising -rcas the cheapest method yet devised by the wit of man for the sale of honest goods. The great commercial discovery 6f the age was that it did not pay to advertise unless the goods advertised were honest goods, while nothing which was not true was good enough to put into an advertisement. The Commercial Kaview points out trat:—"UndouMEdly the first ard most potent Advertising Force o£ the present day js the NEWSPAPER « men who do the best business

m m m&4 i& 1 s m PREMIER CARRIAGE WO. TAIHAPE

THE RANGIK&EI GENERAL' & CO-OPERATIVE TIMBER COMPANY, LTD. The Company is propaved to supply orders for Building or other Timbers, Mouldings, etc., to any part .of the district. Large stocks of dry timber on hsnd. Prompt delivery and satisfaction guaranteed. W-it«» or 'Phona for Quotations; to THE ICANAGE& TAJHAPE. NO C<SL2> IB *'&&ZGI*&M&T." Try ona to'night and see j- the result. LBXB-TSIIB PILLS .Vo headache, bad breath sour stomach, or coatet . tongue in the morning