Page 2 Advertisements Column 5

Taihape Daily Times, Volume 7, Issue 243, 3 July 1915, Page 2

Local Agents For McCormick's ImPlemenfs. NEWSPAPER ADVERTISING T one of his recnt hctues on advertising, given at Liverpool, Et gland, Thomas Russt!, of London, emphasised strongly the value of newspaper advertising. " The time," he said, "was rips Lt a great extension of advertising, and newspaper advertising must always to the mainstay of publicity. Ho illustrated the fact that scientific Advertising did not add to the coat of goods, but secured a material, reduction in price. Indeed, the more an article was advertised the cheaper it became, and the more self-interest compelled the manufacturer to keep up the quality. Certain articles of great value to tko public could never have been manufactured at all had it not been that advertising ensured a sale large enough to warrant the putting down of the elaborate and very costly plants. Advertising was the cheapest method yet devised by the wit of man for the sale of honest goods. The great commercial discovery of the age was that it did not pay to advertise unless the goods advertised were honest goods, while nothiag which was not true was good enough to put into an advertisement. The Commercial Review points out that:—"Undoubt j edly the first, and mo°t nntont Advertising Force of the present ?ay is the NEWSPAPER." Taihap! busir-tss men who do ibe lest 1-usin 3ADVERTISE Hi THE "TASHAPE TIMES." asasfSK:- •""- '^sbs^swses mwmt&m*?Let tis build your next new vehicle :>£-, -**; m&* •-•_- f- r-r - ■'-:?' ■■■,;■:' "^^r\^s ■>£>:•; ■: ;: :<w ■■& ■m »« -m. fK; .:. '.-■: v -^ &£ •>'•.■ ,«« «:e <*r£ Vx 5H tyz'i *«* m m :■..- PREMIER CARRIAGE WO, TAIHAPE

THE RANGIIIEEI GENERAL & CO-OPERATIVE TIMBER COMPANY, LTD. The Company is prepa/ed to supply orders for Building or other Timbers, Mouldings, etc., to any part of the district. Large stocks of dry timber -on hand. Prompt delivery and satisfaction guaranteed. Write or Thone for Quotations t« THE MANAGER TAIBAPE, iro csld ■jb ■ • «a**zjH>fio©p/;