Page 2 Advertisements Column 5

Taihape Daily Times, Volume 7, Issue 241, 2 July 1915, Page 2

SHUT ~ : i_"' "••" v Local -T one of-bis rfc-ns'ltcta es on adve , rti3rD = g? 3 given _ .. . nfc Inyerpool,._EiJglwnd, Tbo.raas Rusftl, of London,'emphasised sirrvc-g'ly tiis 'value of ££wspapßr advertising. . : , ~, ~ r ,,. ,„., -.■■.■-.■ m The time," bo-said, "was'ripe for a great extension of advertising, and, newspr-uer advertising must always l e it^-'traicsihy' of pMblici f. ' <r ~ He illustrated the fact that scientific j 'Advertising did net 3»dd to the cost of goods, but secured \a material reduction in price. Indeed, the more an artieia was advertised the cheaper, it became, and the more self-interest compelled the :; manufacturer to \keep- up the quality. Certain articles of great value t« tke public could never have been manufactured at all had it not been that advertising ensured a sale large enough to the putting down of the elab- | A< jQrate-and/very costly plants. Advertising was the cheapest method jut devised by the wit of man for the sale of honest goods. Tbe great commercial discovery of the ago was that it did .»,»■ aofc<.pay,-.to. advertise.-Unless- th<s"**g©oda advertised were honest* goods, while nothing whioh was not true was good enough to put into au advertisement. Tbe Commercial Keview points out that:—-"Undoubt «Uy the first and most potent Advertising Force of tbe present fay is the NEWSPAPER." Taibape business n\t-.n w do the best busineS3 ADVERTISE IN THE "TAIHAPE TIMES."

Let m .build' yoUr next new vehicle :,1 S-.i -s 33?$ -t .^. >-,.:, • 4g •v-'-n 'smm ■<*■: "•« ■■>«< KV rV2 --'•'*!■ *jK *§?JSE SS &3&M «■:' ;"-»? MS S ; : <:t £&§ «*WS £s* II SawM *£ iW :-.. PRFMIER CARRIAGE WORKS TAIH APE

THE RANGimEI GENERAL & CO-OPERATIVE TIMBER , COMPANY, LTD. .';"...';, • The Company is prepaved to supply' orders" for Building or : 'other Timbers, Mouldings,' etc., to any part. of; ~the ..district; Large < stocks Of. dry. timber on hand. Prompt delivery, and, satisfaction guaranteed. Write or 'Fhoiie foT Quotations tn .KO.CPLD IS

■i b «■ 11 flit mi iai ■i ■ Try onta to'tiigkt and see '■■'■''■■'" the result. unmepms jjb headache; bhd breath, sour stomach, or coated ~ tongue in the morning** ll»IM« J l»g