Page 2 Advertisements Column 5

Taihape Daily Times, Volume 7, Issue 241, 1 July 1915, Page 2

«WBSWaHKSlßagaß»asas=Cia=SKSs^ The Finger of Fashion Points to Benaett’s. sya m W/A '//mi- - /Mt =-9 rlfeu e: OUR Blouse section is attracting ticular attention just now—for clays are reminding Ladies ci urgent necessity of of material. Then again social functions are pointing definitely to the need of Dainty Styles for Evening Wear. But still other reasons bring Ladies along to view BENNETT’S NEW BLOUSE STYLES Friends have told them how exceptionally becoming and novel these last moment fashions are—have enthused over the charming materials and fine needlework. We say to you. Madam, these blouses are the fullest expression of good modest prices we have set upon them taste and serviceability, and the do not convey the right expression uf their values. Harry, and take Year Pick! H. D. BENNETT & GO. AWAEUA HOUSE /. TAIHAPE. SBgwagmaaaßsmgagg^^ i ■ ■ msasßsaaaxsimsmasim ssssi NEWSPAPER ADVERTISING AT one of bia recent hetures od advertising, given ft Liverpool, England, Thomas Russel, of London, emphasised strongly the value of newspaper advertising. “The time," be said, “was ripe ftr a great extension of advertising, and newspaper advertising must always le lbs mairstay of publicity. frimgjumim mjeigggcgagCKßßaßMro He illustrated the fact that scientific Advertising did not add to the cost of goods, but secured a material reduction in price. Indeed, the more an article ' was advertised the cheaper it became, and the more self-interest compelled the manufacturer to keep up the quality. Certain articles of great value to tie public could never have been manufactured at all had it not been that advertising ensured a sale large enough to warrant the putting down of the elaborate and very eostly plants. Advertising was the cheapest method yet devised by the wit of man for the sale of honest goods. The great commercial discovery of the age was that it did not pay to advertise unless the goods advertised were honest goods, while nothing which was not true was good enough to put into an advertisement. The Commercial Review points out that:—“Undoubtedly the first and most potent Advertising Force of the present day is the NEWSPAPER.** Taihape business men who do the test business ADVERTISE IN THE “ TAIHAPE TIMES.” let m build your next new vehicle m>. . ■ •• a;. i '< m mmfr ■ V ' A 3wei mm m ■-.V i.vV ms m. 24'jSr m V', m J' W rMMA iht r.as : ; >v m i :u '.V', •• A>. 1 AIF P. POX, PREMIER CARRIAGE WOBI TAIHAPE

THE RANGPBUCEI GENERAL & CO-OPERATIVE TIMBER COMPANY, LTD. The Company is prepared to supply orders for Building or other Timbers, Mouldings, etc., to any part of tho district. Large stocks of dry timber on band. Prompt delivery and satisfaction guaranteed. Write or ’Phone for Quotations to THE MANATEE TAIHAPE, am in n«i-.i i i " •* ■ ll " ■■ 111 NO COLD IS " NASGLPSOOr.’ ' |