Page 2 Advertisements Column 5

Taihape Daily Times, Volume 7, Issue 240, 30 June 1915, Page 2

OUR Blouse section is attracting particular attention just now—for cold days are reminding Ladies of the .urgent necessity of Blouses of warm, material. Then again social functions are pointing definitely to the need of Dainty Styles for Evening Wear. But still other reasons bring Ladies along to view BENNETT'S NEW BLOUSE STYLES Friends have told them how exceptionally becoming and novel these last moment fashions are —have enthused over the charming materials and fine needlework. We say to you, Madam, these blouses are the fullest expression of good modest prices we have set upon them taste and serviceability, and the do not convey the right expression of their values. Hurry, and take Your Pick! BENNETT & AWAEUA HOUSE .-.' TAIHAPE.

IiLL m T cne of his recent lectures on advertising, given i at Liverpool, ExgUcd, Thomas Russel, of London, emphasised strongly the value of newspaper a<jversising. ""*Fhe time," he said, " was ripe for a great extension of advertising, and newspaper advertising must always te the mainstay of publicity. He illustrated the fact that scientific Advertising did not add to the cost of goods, but secured a materia.! reduction in price. Indeed, the more an article •was advertised the ■ cheaper it became, and the more self-interest compelled the manufacturer to keep up the quality. Certain articles of great value to tke public; could never have been manufactured at all had it not been that advertising ensured a sale large enough to . warrant thel putting down of the elaborate and very costly plants. Advertising yg&s the cheapest method yet davised by the wit of man for the sale of honest goods. The great commercial discovery of the age was that it did not pay to advertise unless the goods advertised were honest goodß, while nothing which was not true was good en«ugh to put into an advertisement. The Commercial Keview points out tbafc:—"Undoubt edly the first and most potent Advertising Force of the present day is the NEWSPAPER " men wjo do the lest business ADVERTISE IN THE "TAIKAPE TIMil.

mm ■t.ii ik: \ X '■• a. Jfl %> '.«.->;■;• -;i«-' *-"i :••>- :';..'■ Th <v ! ' : - : 3^v^i 3£ ;■ •- 'ft;;; iv- &••;' :^wa». : r»s '.*^7i. ■ .'■''.-•: : S?^ *vS^ «?:■ m, £>-*« :•. .■>*:'•' PRFMIER CARRIAGE WORKS TAIHAPE

THE RANGmSEI GENERAL & CO-OPERATIVE TIMBER COMPANY, LTD. The Company is prepaved to supply orders for Building or other Timbers, Mouldings, etc., to any part of the district; Large Blocks of dry timber on hand. Prompt/ delivery an£ satisfaction guaranteed.'. Write or 'Phone for Quotations t«* THE MANAGES TAIHAPE. NO CK3I& ISr-' ' J&USOtPI&O?.'?