Page 2 Advertisements Column 4

Taihape Daily Times, Volume 7, Issue 238, 29 June 1915, Page 2

OUR Blouse section is attracting particular attention just now —for cold days arc reminding Ladies of the urgent necessity of Blouses of warm material. Then again social functions are pointing definitely to the need of Dainty Styles for Evening But still other reasons bring Ladies along to view BENNETT'S NEW BLOUSE STYLES Friends have told them how exceptionally becoming and novel these last moment fashions are —have enthused over the charming materials and fine needlework. We say to you, Madam, these blouses are the fullest expression of good modest prices we have set upon them taste and serviceability, and the do not convey the right expression of their values. Harry, and take Your Pick! AWARUA HOUSE /. TAIHAPE.

T one of bis recent hcfcures od advertising, given London, emphasised strocgly the value of newspaper advertising. "The time," he said, "was rife Lr a greal extension of advertising, and newspaper advertising must always be the mainstay of publicity. He illustrated the fact that scientific Advertising did not-add to the cost of goods, but secured a material reduction in price. Indeed, the more an article was advertised the cheaper it became., and the more self-interest compelled the manufacturer to keep up the quality. Certain articles .of great value to tie public could never have been manufactured at all had it not been that advertising ensured a sale large enough to warrant the putting down of the elaborate and very costly plants. Advertising was the cheapest method yet devised by the wit of man for the sale of honest goods. The great commercial diseftvery of the age was that it did not pay to advertise unless the goods advertised were honest goods, while nothing which was not true was good enough to put into an advertisement. Th 9 Commercial Keview points out that:—••Undcubt* fd!y the first and most potent Advertising Force of th preftfi-t ?»y is the NEWSPAPER." business men wad do the best busfne33 ' THE "TAIHAPE TIMES."

m&?& : &S S,rt-s vJ ;-■■ •< -*: K S« »s <■:;;'• ■■'• >< ' . m '■~->A- !§*??&&** ii-x m ast ■ ■•; •» c T-c':'\ KvS .?>*: ,-.■ m -}j> ;!-•••/ ;s**fc ■?*« r,r< i--<^i-\?i' PRFMIER CARRIAGE WO TAIHAPE

THE RANGOTKEI GENERAL & CO-OPERATIVE TIMBER COMPANY, LTD. The Company is prepaved to supply orders for Building or other Timbers, Mouldings, etc., to any part of the distriot. Large stocks of dry timber on hand. Prompt delivery and satisfaction guaranteed. Write or 'Pooise for Quotations to THE MANAOEB TAHIAPE. ho cos© a» M&j&oi*Tnoor*