Page 2 Advertisements Column 4

Taihape Daily Times, Volume 7, Issue 236, 28 June 1915, Page 2

MOfi tA Vs a \ OUR Blouse section is particular attention just now—for cold days arc reminding Ladies of the urgent necessity of Blouses of warm material. Then again social functions arc pointing definitely to the need of Dainty Styles for Evening Wear. But still other reasons bring Ladies along to view BENNETT’S NEW BLOU3B STYLES Friends have told them how exceptionally becoming and novel these last moment fashions are —have enthused over the charming materials and fine needlework. We say to you, Madam, these blouses arc the fullest expression of good modest prices wo have set upon them taste and serviceability, and the do not convey the right expression of their values. Hurry, and take Your Pick! 4 AWABUA HOUSE .-. TAIHAPE.

A T one of his recant lectures on advertising, given at Liverpool, England, Thomas Russel, of London, emphasised strongly the value of newspaper advertising. “The time/* he said, “was tipc fer a great extension of advertising, and newspaper advertising must always -le the mainstay of publicity. . gg . He illustrated the fact that scientific Advertising did not add to the cost of goods, but secured a material reduction in price. Indeed, the more an article was advertised the cheaper it became, and the more self-interest compelled the manufacturer to keep up the qualitv, Certain articles of great value to the public could never have been manufactured at all had it not been that advertising ensured a sale large enough to warrant the putting down of the elaborate and very costly plants. Advertising was the cheapest method yet devised by the wit of man for the sale of honest goods. The great commercial discovery of the age was that it did not pay to advertise unless the goods advertised were honest goods, while nothing which was not true was good ♦aeugh to put into an advertisement. The Commercial Review points out tbat:—“Unaoubiifidiy the first and most potent Advertising Force c£ the present day is the NEWSPAPER. 1 * Tihipe business men wbo do the lest I usmess ADVERTISE IN THE “TAIHAPE TIMES,” % \

Let us build your next new vehicle >5 Bmm ;; v /5 I? •v 1 li; ALF ?. FOX, PREMIER CARRIAGE WC TAIHAPE

THE RANGITiKEI GENERAL & CO-OPERATIVE TIMBER J COMPANY, LTD. 0 « The Company is prepaved to supply orders for Building or nther Timbers, Mouldings, etc., to any part of the district. Largo stocks of dry timber on hand. Prompt delivery . and satisfaction guaranteed. Write or ’Phone for Quotations to THE MANAGER TAIHAPE.