Page 2 Advertisements Column 4

Taihape Daily Times, Volume 7, Issue 236, 26 June 1915, Page 2

he Finger of Fashion I sS -— rp. Sr~ u OUR Blouse section is attracting particular attention just now —for cold days are reminding Ladies of the urgent necessity of Blouses of warm material. Then again social functions are pointing definitely to the need of Dainty Styles for Evening Wear. But still other reasons bring Ladies along to view BENNETT'S NEW BLOUSE STYLES Friends have told them how exceptionally becoming and novel these last moment fashions are —have enthused over the charming materials and fine needlework. We say to you. Madam, these blouses are the fullest expression of good modest prices we have set upon them taste and serviceability, and ilio do not convey the right expression uf their values. Hurry, and taka Your Pick! & GO. 4 AWARUA HOUSE /. TAIHAPE.

EWSPAPER ADVERTISING AT one of bis recant bctures on advertising, given at Liverpool, England, Thomas Brunei, of ' London, emphasised strongly the value of newspaper advertising. “The time,“ he said, “was iipe for a great extension of advertising, and newspaper advertising must always be the mainstay of publicity. Ho illustrated the fact that scientific Advertising did not add to the cost of in price. Indeed, the more an articio was advertised the cheaper it became, and tho more self-interest compelled the manufacturer to beep up the quality. Certain articles of great value to the public could never have been manufactured at all had it not been that advertising ensured a sale large enough to warrant tho putting dow T n of the elaborate and very costly plants. Advertising was the cheapest method yet devised by the wit of man for the sale of honest goods. The great commercial discovery of the ago was that it did not pay to advertise unless the goods advertised were honest goods, while, nothing which was not true was good •nough to put into an advertisement. The Commercial Review points out tbat:—“Undoubfc'< edly the first and most potent Advertising Foro of the present day is the NEWSPAPER, 1 * Teihipi business men w o do tbe best business goods, but secured a material reduction ran

Let us build your next new vehicle r m> i i *! Mmß ■ «ig g n&Sf 2*S ■■ *4? JfSiS SB* ;. a m tmf H > v?;’s . •• \/jT '* v '. *, •*;. 1 & .W-y m i|c&3f* v - ■. ' : " -....' ;*•: - ■;' 'ttiZ . •- - ■ -i mmi Z ALF P. FOX. PREMIER CARRIAGE WOR TAIHAPE

THE RANGISffIBKEI GENERAL & CO-OPERATIVE TIMBER COMPANY, LTD. The Company is prepared to supply orders for Building or other Timbers, Mouldings, etc., to any part of the district. Large stocks of dry timber on hand. prompt delivery and satisfaction guaranteed. Write or 'Phono for Quotations to THE MANAGES TAIBAPE. HO <3ol® E 8