Page 2 Advertisements Column 4

Taihape Daily Times, Volume 7, Issue 233, 25 June 1915, Page 2

Will OUR Blouse section is attracting particular attention just now —for cold days are reminding Ladies of tlio urgent necessity of Blouses of warm material. Then again social functions arc pointing definitely to the need of Dainty Styles for Evening Wear. But still other reasons bring Ladies along to view BENNETT'S NEW BLOUSE STYLES Friends have told them how exceptionally becoming and novel these last moment fashions arc—have enthused over the charming materials and fine needlework. We say to you, Madam, these blouses are the fullest expression of good modest prices we have set upon them taste and serviceability, and the do not convey the right expression of their values. ■ Hurry, and take Your Pick! HOUSE v. TAIHAPE.

NEWSPAPER ADVERTISING AT one of his recent bctures on advertising, given at Liverpool, England, Thomas Russel, of London, emphasised strongly the value of newspaper advertising. “The time,“ he said, “ was ripe for a great extension of advertising, and newspaper advertising must always be the mainstay of publicity. He illustrated the fact that scientific Advertising did not add to the cost of goods, but secured a material reduction in price. Indeed, the -more an article -was advertised the cheaper it became, and the more self-interest compelled the manufacturer to keep up the quality. Certain articles of great value to tke public could never have been manufactured at ail had it not been that advertising ensured a sale large enough to warrant the putting down of the elab- - orate and very costly plants. tising was the cheapest method yet devised by the wit of man for the sale of honest goods. The great commercial discovery of the age was that it did not pay to advertise unless the goods advertised were honest goods, while nothing which was not true was good enough to put into an advertisement. The Commercial Reviewpoints out. t! at: “Unloubtt d!y the fi'st arid most Adv *• i ing force of :bi- present day is the NEWSPAPER “ Taibcp.j busiio S't men who do the best business ADVERTISE IN THE “TAIHAPE TIMES.”

Let us build your next new vehicle ms% m m : MiwM • .y r .‘> mm iV*' 5*3 * H . - 5;V»: .! s? .??i :-■ .?;>' V*; ■**>; "Cr-'V ■ pl^|P HMMtfi ; .iSj aßt>:«s*K P 5 ■ -:.t ‘ ®¥‘ fc ■•- ;* .v. I#' I --- f - •-■■•■'■- ■••'•-•■'' '--' ; ------1<9 AIF P. FOX PREMIER CARRIAGE WORKS » TAIHAPE

THE RANGITSMEI GENERAL & CO-OPERATIVE TIMBER COMPANY, LTD. The Company is prepaved to supply orders for Building or other Timbers, Mouldings, etc., to any part of the district. Large stocks of dry ■ timber on hand. Prem.pt delivery and satisfaction guaranteed. Write or Thone for Quotations to ' THE UAKA3ES TJXekPS.