Page 2 Advertisements Column 5

Taihape Daily Times, Volume 7, Issue 233, 24 June 1915, Page 2

The Finger of Fashion Points to Bennett’s. Al VJj A <A OUR Blouse section is attracting particular attention just now —for cold days are reminding Ladies of the urgent necessity of Blouses of warm material. Then again social functions are pointing definitely to the need of Dainty Styles for Evening Wear. But still other reasons bring Ladies along to view BENNETT’S NEW BLOUSE STYLES Friends have told them how exceptionally becoming and novel these last moment fashions are-—have enthused over the charming materials and fine needlework. We say to you, Madam, these blouses are the fullest expression of good modest prices we have set upon them taste and serviceability, and the do not convey the right expression uf their values. Hurry, and take Your Pick! ETT & G AWAEUA HOUSE .-. TAIHAPB.

NEWSPAPER ADVERTISING AT one of his recent lectures on advertising, given at Liverpool, England, Thomas Russel, of London, emphasised strongly the value of newspaper advertising. “ The time,“ he said, “ was ripe for a great extension of advertising, and newspaper advertising must always be the mainstay of publicity. tegmuaMauMiuiJ—liwumnimnniiiiiii 11 n—iwriiMt . Ho illustrated the fact that scientific Advertising did not add to the cost of goods, but secured a material reduction in price. Indeed, the more an article was advertised the cheaper it became, and tho more self-interest compelled the manufacturer to keep up the quality* Certain articles of great value to tie public could never have been manufactured at all had it not been that advertising ensured a sale large enough to ' - - warrant the putting down of the elaborate and very costly plants. / Advertising was the cheapest method yet devised by the wit of man for the sale of honest goods. The great commercial discovery of the age it did not pay to advertise unless the goods advertised were honest goods, while nothing which was not true was good «»®ugh to pat into an advertisement. The Commercial Review points put t; at:—“Undoubtedly the first and most potent Adv*r i ing Force of the day is t e NEWSPAPER “ Ta;hiip« busies s* men who do be lest business ADVERTISE IN THE “TAIHAPE TIMES."

Let us build your next new vehicle ; ■. '/. - • , l'{ r : ./.rV-S; ■‘ / i , .> mmmm '< HZSSTi?: sg« VC:''". *M»!gSSSjaS !i>.'is<r WIMmSI- - 5S® m Ip* ms i «g ?S8« * sv S 3 M imt££ mm r \ i *.H4 m m • ~<r 3KS mm »SB Hi £5? J Il>v7 *v ALF P. FOX, PREMIER CARRIAGE WOBE& TAIHAPB

THE KANGKKKEI GENERAL & CO-OPERATIVE TIMBER COMPANY, LTD. The Company 5b prepared to supply orders for Building or other Timbers, Mouldings, etc., to any part of the district. Large stocks of dry timber on. band. Prompt delivery and satisfaction guaranteed. Write «r for Quotations te "?A THE MANi&MS, TAIHAPE. **!*>■»