Page 2 Advertisements Column 3

Taihape Daily Times, Volume 7, Issue 233, 23 June 1915, Page 2

A Coat From Bennetts AND won't sh e just look pretty in one of these Teddy Coats! They are "th e very thing" for nippy days—will keep mother's girlie so snug, so comfy, and saf 8 from catching cgld. LADIES' You cannot do better than bring the little ones along now. Time is getting on you know; we have already had a few examples of the rough weather which is coming in plenty, And you cannot do better than take advantage of BENNETTS values. "WE specialise in Children's Wearables —we select the very best in style, quality and value. Economy lies in purchasing here, by reason of the long service ensured and th e low prices asked for every article. DD OS lICTT a SLililL I I GENERAL DRAPERS AND STOREKEEPERS, AWARUA HOUSE .\ TAIHAPE.

T one of his recant lretnr.es on advertising, given __JL at Liverpool, England, Tboraas Russbl, of London, emphasised strongly the vaJue of newspaper advertising. "The time," he said, "was tipo for a great extension of advertising, and newspaper advertising must always be the mainstay of publicity. He illustrated the fact that scientific Advertising did not add to the cost of goods, but secured a material- reduction in price. Indeed, the more an artieiey was advertised the cheaper it became, and the more self-interest compelled the manufacturer to keep up the quality..Certain articles of great value te thit public could never have been manufactured at all had it not been that advertising ensured a sale large enough to warrant the putting down of the elaborate and very costly plants. Advertising was the cheapest method yet devised by the wit of man for the sale of honest goods. The great commercial discovery of the age- was that it did not pay to advertise unless the goods advertised were honest goods", while nothing which was not true was good enough to put into an advertisement. Tha Coi-nnMCK:] K--.view points 01* V at:—"UndoubfcnVy tb« fi-sfc Ri d mo.-t potf-nt. A-lv ti mg ] ores of tbe p>ed ptdey fit* NEWSjAPEIt"" Ttihapa- busir-s- men who do ihe lest lui nof-s AtVISTISE IN THE "TAIBAPE TIMES."

■£-.v!&. i&? ■'■■, -y-.i: .<■■<■« iSW jfie .;«-"• ».« '•-.-. -.v i** &*"■"- ;; ; j : -i >.ri i;;>sr>iSi wet: ** «S #«& m » PREMIER CARRIAGE WOl TAIHAPE

THE RANGITIKEI GENERAL & CO-OPERATIVE TIMBER COMPANY, LTD. '•The Company is prepaved to sup« ply orders for Building or other Timbers, Mouldings, etc., to any 'sart of ■ the district*. Large stocks J!ft*4fef' "timber: on hand. Prompt delivery,-dud satisfaction guaranteed. Write or 'Phone for Quotations to THE MANAGES TAmAPE. J? 0 WL? 3S £&MQl&mmiZ&