Page 2 Advertisements Column 4

Taihape Daily Times, Volume 7, Issue 232, 22 June 1915, Page 2

AND won't sh e just look pretty in one of these Teddy Coats! They are "th e very thing" for nippy days—will keep mother's girlie so snug, so comfy, and saf Q from catching cold. LADIES! You cannot do better than bring the little ones along now. Time is getting en you know; we have already had a few examples of the rough weather which is coming in plenty, And you cannot do better than take advantage of BENNETT'S values. WE specialise in Children's Wearables —Yr'e select the very best in style, quality and value. Economy lies in purchasing here, by reason of long service ensured and th e low prices asked for every article. GENERAL DEALERS AND STOREKEEPERS, AWARUA HOUSE .-. TAIHAPE.

T one of his recant lectures on advertising,, given at Liverpool, Ecgland, Thomas Russel, of London, emphasised strongly the value of- newspaper advertising. "The time," he said, "was ripe for a great extension of advertising, and newspaper advertising must always be the mainstay of publicity. He illustrated the fact that scientific Advertising did not add to the cost- of" goods, but secured a material reduction in price. Indeed, the more an article was advertised the cheaper it became, and the more self-interest compelled the manufacturer to keep up the quality-.. Certain articles of great value to the public could never have been manufactured at all had it not been that advertising ensured a sale large enough To warrant the putting down of the elaborate and very costly plants. Advertising was the cheapest method yet' devised by the wit of man for the sale of honest goods. The great commercial discovery of the age was that it did not pay to advertise unless the goods advertised were honest goods, while nothing which was not true was good enough to put into an advertisement. ;g rpi,, r 0 y,~<. t 'Pi.o - "Undo iV" edly the first and most potent Advertising Forca of the present day is the NEWSPAPER." Taihape business men who do the best business THE "TAIHAPE TIiES."

PEFMIER CAKKIAGE WOBKS TAIHAPE

Try one to»night and see : the result. Mo headache, bad breath* « sour stomach, or coated? tongue in the morning /s .jspacbiD is■'•SrAZDiv' spoors

THE RANGITIKEI GENERAL & CO-OPERATIVE TIMBER COMPANY, Lm The Company is prepaved to supply orders for Building or other Timbers, Mouldings, etc., to any part of the district. Large stocks of dry timber on hand. . Prompt delivery and satisfaction guaranteed. Write or. 'Phone for Quotations to THP ICA2EA.GEB TASE4PE. im COt-D *T is%&&z%&®m<