What Every Woman Knows

Sun (Auckland), Volume IV, Issue 1070, 6 September 1930, Page 6

What Every Woman Knows

M AKING MONEY GO FARTHEST

How to Get the Money Back

AS custodians of the family purse our -ood womenfolk acquire a keen sense of values in budgeting for the family expenditure, and it is usually easier to demonstrate to a housewife where the best buying value lies than to explain the same thing to her better half, whose mmd' is occupied with matters more formidable than the petty details of housekeeping. x\s a shopper mere man is otten misled by appearances or easily swayed by sales talk; by practical experience the woman learns both prices and values.

Mere man often indulges in facetious comment on the woman’s bar-gain-hunting instinct, but the solvency and happiness of most households depend as much on prudent spending by the keeper of the family purse as on the steady earning power of the breadwinner- The ideal home is where the wage-earner brings in bis well-filled pay envelope with unfailing regularity, and the thrifty housewife spends the house allowance to the best possible advantage. WISE BUYING The wise woman knows that goods apparently cheap are often dearest in the long run. That quality for the money is often i better value than quantity. That purity of materials, honest workmanship and good-wearing qualities, are usually of more consideration than appearances and pretensions. The outstanding merit of goods made by our local workers is their honest quality. No better value for the money is offered than in the products of our local industries, made to meet all the demands of local buyers. The thinking housewife knows that her spending power is fixed by the i earnings of the breadwinner, and that I if slackness of trade, bad times, anc ! shortage of work reduces the family

incomings, she will have to stint and scrape to keep the family going, and the unexpected loss of a job by tile family wage-earner may mean the start of a domestic tragedy. It is to the interest of every woman to make sure that as much as possible of the money earned in New Zealand should be spent on goods made in the country, and so kept in N'ew Zealand. By this wise method of pur- < liasing, the money is kep-t in circulation here, and comes back with pleasing regularity to the same family purse, after passing round for the benefit of everyone it has reached. EMPTY PURSES AND POCKETS Because many thoughtless buyers spend their money on goods made by outsiders, and so keep workers of other countries busy instead of our own, many j of our skilled workers are idle 1 with their hands in empty poci kets, and that means empty family purses, with empty safes and cupboards in the homes. That unpleasant fact should never be fori gotten by prudent buyers who are more fortunate and, when the products of our local workers offer equal or better value for the i money, it is sheer cruelty for those with money to spend to deprive our own workers of the | right to earn it.

It matters not how trivial the purchase, the spending of the monev on our own made goods in preference to imported ones means adding to the wealth of our country, and increasing tho prosperity of our workers and their families. Our local manufacturer’s sole object is to meet the wishes of our local buyers, and giro them the best possible vaJue, service and satisfaction he can for their money. Our Industrial workers are keen and eager to put the best of their skill and craftsmanship im o their products to please all pur . chasers, otherwise their goods wiil be rejected or neglected, and their earning power will be reduced or perhaps wiped out by lack of orders. OUR HAPPY WORKERS Probably no country offers better and happier conditions for its workers than New Zealand does when business is booming and times are prosperous. Our industrial workers are well paid, with regulated hours, strict labour laws, producing their goods under hygienic and sanitary conditions. We have no sweat shops or farming-out of work in slum dwellings. The materials they use are good and pure with strict supervision over adulteration and deleterious substitutes. The goods produced come fresh and straight to the buyer with no excessive profits to handlers, or heavy charges for long shipment and customs duties. rt must give satisfaction to our wise shoppers to know their money is spent on getting the best of goods at the lowest price, and finding its way into the purses of other happy New Zealand housewives. The front page of The Sun supplement last Saturday evening told the pleasing story ,of our healthy and happy girt workers, enjoying the splendid work done by the Girls’ Inter-House movement. Many of those fine girls are busy during the day working in healthy ! surroundings, producing our household needs. No one wants better goods than they turn out. Why then not spend your money filling their weliearned pay envelopes, instead of sending it to unknown lands through buying outside goods. Money Spent Here Stays Here. It circulates here, and in time returns to the Spender. Insist On New Zealand-made Goods.