COLOUR IN SIGNWRITING

Sun (Auckland), Volume IV, Issue 1066, 2 September 1930, Page 10

COLOUR IN SIGNWRITING

OPPOSITION TO BY-LAWS ADVERTISING CLUB VIEWS Strong exception to the attitude of the City Council drawing up by-laws which will limit the scope of signwriters, particularly in regard to the choice of colours, was taken by a number of speakers at the Auckland Advertising Club luncheon today. The subject was introduced by Mr. XV. Pascoe, as representative of the interests concerned. Mr. Pascoe said that advertising and commercial interests of the City were vitally concerned with the by-laws in question, yet they had not been consulted by the framers. Colour had a recognised place in modern business and was recognised as a silent salesman. Many of the leading firms of Auckland were opposed to the by-laws. “A piece of impudence which, if it w-asn’t serious, would be funny,” was the way the Rev. Jasper Calder described the action of the council. He urged businessmen to ignore the by-laws and make a test case, as he was sure no judge of the Supreme Court would uphold them. “They will want me to paint my boat violet next, but I won’t do it,” he stated. Mr. Grey Campbell, secretary of the club and -a member of the City Council, stated that signwriters and others interested had been given an opportunity to meet the council, but had failed to respond. The by-law had been framed with a view to beautifying the City, and there was a reason for the move on the part of the council. The statement that those interested had been given an opportunity to meet the council was admitted by Mr. Pascoe, but he stated that the notice of the meeting had been so short that it had been impossible to get delegates together. The president, Mr. W. H. V. Taine, stated that the executive would go into the question.