SIGNWRITERS’ PROTEST

Sun (Auckland), Volume IV, Issue 1065, 1 September 1930, Page 1

SIGNWRITERS’ PROTEST

PETITION AGAINST NEW RESTRICTIONS "UNFAIR AND UNNECESSARY” A strong protest against the *»fln restrictions proposed by the Auckland City Council was made «t a largely attended meeting of ••gmwriter* this morning. A orogramme of activities to combat what was termed "unfair and unnecessary interference with business enterprise,” was drawn up, *nd the support of all business houses interested is to be obtained. Mr. L. Kelly, who was elected to the 'hair, explained the object of the meet•nf, which, he said, had been called at the request of practically all signwriters in Auckland to prevent, if Possible, the adoption of new by-laws which would tend to have a very detrimental effect not only upon the signwriting trade, but also, the adverting enterprise of commercial houses. Various aspects of the proposed bylaw as published by The Sun on Wednesday last were discussed, particuiarly that dealing with colour restric-1 tion. It was stated that with sign backgrounds restricted to black, "hite, deep blue, brown and deep sfeen, and lettering to black, white, deep blue, brown, deep green, gold and silver, neither the primary nor secondary colours were included, and eonsiderable restriction of the range of work possible would also result. The chairman said the question was oot one that concerned signwriters alone. Nearly all the business houses that used signs were affected, and he bad no doubt but that a petition circulated among them would be widely signed. “SILENT SALESMAN” ‘Colour is the silent salesman of commerce,” said Mr. W. Pascoe. Today toere and more goods were being Manufactured in colour. In many instances sign advertising was carri ™ out to correspond and the proposed restrictions would have a detriotontal effect upon many business People. It was arranged that a deputation om the committee wait upon the Auckland Advertising Club at its “meting tomorrow and endeavour to wist the club’s support. Arrangeents were also made for the draws.vn Up anc * circulating of a petition lung out the objections to the proceed restrictions. h R s* ere ace was made to a statement sffo’t ''' y l° r > city engineer, to the si»n he had seen a number of the Wr ' ters , an< * they had agreed that sa regulation of colours was necesinvfl Representatives of signwritnot T" s D rese nt stated that they had aereJi eeu a PP r °ached and had not An to - any re S u lation. licfiv reciative reference to the pubSun nT en to the Question by The b ßr . as expressed by several memnnninu* An ?ther meeting of the bar J.v 6 * s be held on Wednes- • hen progress will be reported.