RATIONALISED MARKETING

Sun (Auckland), Volume IV, Issue 1055, 20 August 1930, Page 11

RATIONALISED MARKETING

FARMERS’ UNION SCHEME CUTTING OUT MIDDLEMAN A marketing proposal of more than usual magnitude was placed before the Auckland executive of the New Zealand Farmers’ Union at its monthly meeting last evening. Mr. R. Feisst presided in the absence of the president, Mr. A. A. Ross. The proposal, which was put forward by Mr. J. H. Furness, was to the effect that the dairy factories of the Dominion unite under one organisation and arrange with the Co-operative Wholesale Society ot Great Britain to take the whole of their supplies. lie asked that the union take steps to arrange for a conference of representatives of New Zealand dairy factories and representatives of the C.W.S. at an early date. “It is no use telling the New Zealand farmer to produce more if he canot get a decent price for his produce,” said Mr. Furness. lie contended that there was too big a leakage in present methods of marketing, and that too big a percentage of the profits went to those who handled the produce from the time it left the factory till the time*it reached the actual consumer. If arrangements could be made with one of the big distributing houses of Great Britain on the lines suggested, the farmer would be able to cut out th* middleman, and thus get a higher price for his produce. The C.W.S. had a chain of 1,200 stores, with an aggregate annual turnover of £110,000,000; it was estimated that they had approximately 15,000,000 customers. It could be seen that an organisation such as this could take all that the New Zealand farmer could produce for many years to come. The society was also prepared to reciprocate even as far as to finance the New Zealand farmer Mr. McConaughy, in seconding the proposal, said there should he no harm would certainly have to get a more scientific method of marketing than at present. Mr. A. C. Walker said that an effort would have to be made to organise the New Zealand farmer first. They could not speak witti one voice to any overseas organisation as they were constituted today. After further discussion it was decided to defer the matter to a later meeting. FRANKTON STOCK SALE BEEF MARKET FIRMER Special to THE SUN HAMILTON, Tuesday. Another improvement in the beef market was noted today at the Frankton stock sale, an advance of 20s a head being recorded on last week’s rates. Sheep also showed an improvement. The auctioneers report as follow: Dalgety and . Company, Limited. — Fat cows to £l3 12s 6d; a line of 1G extra prime heifers and young cows, to £l3 ss; ordinary fat cows and heifers, £8 10s to £lO 10s; rough fat cows, £7 to £8 ss; light Jersey cows, £5 10s to £7 2s 6d; runners, £2 17s to £ 3 ss. A moderate yarding of store cattle met with good competition at full late rates. A line of 24 Hereford cows in calf made £_9. Polled Angus and P.A. cross cows, in calf. £9; small store cows, £4 Is; yearling heifers, £4 15s. An average yarding of fat sheep, the quality generally being above that at late sales. Values were 2s a head higher than last week. Prime heavy wethers made to 32s 9d; light fat wethers, 265; heavy prime ewes, 24s 9d; ordinary fat ewes, 18s 6d; fat hoggets, 18s Gd to 255. A medium yarding of fat pigs, with a full yarding of stores. Baconers made £3; prime porkers, £2 Gs to £2 11s; lighter porkers, £2 to £2 ss; choppers, £3 2s 6d to £4 15s; large stores, 39s to £2 6s; smaller stores, 35s to 38s: slips, 26s to 335; best weaners, 20s to 265; ordinary slips, 14s to 18s. New Zealand Loan and Mercantile Agency Company, Limited. —Fat cows and wethers were penned in average numbers, but there was a. small yarding of ox beef. Competition was keen throughout, and a marked increase was obtained on cow beef and fat wethers. Ox beef showed a slight increase. Prime fat bullocks made £l4 to £l4 15s; lighter fat bullocks, £l2 17s 6d to £l3 10s; prime fat cows, £ll Is to £l3 Is; prime fat heifers, £lO to £l2; lighter prime fat cows, £lO 2s to £lO 11s; fat cows, £S 17s 6d to £9 ss; light and unfinished cows. £6 19s to £7 11s; killable cows, £4 17s to £5 14s; boner cows. £4 2s to £4 18s; store cows. £3 17s 6d to £4 8s; prime fat wethers. 31s 3d to 32s Gd: fat wethers, £1 7s to £1 8s 3d; light and unfinished fat ewes, 18s to 19s 3d; fat hoggets, 18s od to £ 1 0s 3d. Fat pigs were penned in small numbers and the prices realised were slightly easier than last sales. There was a heavy yarding of store pigs, which met with keen competition. Medium baconers made £2 17s to £3; heavy porkers, £2 12s to £2 16s; lighter, £2 7s to £2 10s; large stores. £2 to £2 ss; smaller, £1 13s to £1 17s; slips, £1 8s to £1 11s; weaners, 19s to £1 3s. Farmers’ Co-operative Auctioneering Company, Limited. —Prime fat steers, £l4 17s Gd to £IG 15s; medium fat steers, £l3 16s to £l4 10s; prime fat cows, £ll 12s to £l3 2s 6d: heavy, £9 17s Gd to £11; medium, £8 7s Gd to £9 12s Gd: light. £G 10s to £7 14s; forward-conditioned, £5 5s to £6; store cows, £3 to £4 ss; yearling heifers. £3 ss; fat wethers, 27s 3d to 31s; prime fat hoggets, 295; fat hoggets, 19s 6d to £1 Is: killable hoggets, IGs to 16s 9d; fat ewes, 245; ewes in lamb, £1 Is: medium to heavy baconers, £3 to £3 6s; heavy porkers and light baconers, £2 12s to £2 17s Gd; light porkers, £ 2 5s to £2 10s; stores, 38s to £2 Is; slips, £1 14s to £1 17s; large weaners, 27s to 33s 6d; smaller, 13s Gd to 18s. SPECIAL RAILWAY FREIGHTS FARMERS’ UNION PROTEST Following along the lines of its set policy to oppose every attempt on the part of the Government to use the railways for protective purposes, the Auckland execuitive of the New Zealand Farmers' Union, at its monthly meeting last evening, decided to place its viewpoint before the Railway Commission, now sitting. The executive is not in favour of the policy of the Railway Department giving freight discounts to New Zealand goods, and at the same time charging a net rate for imported goods of a similar nature. MORRINSVILLE DAIRYING From Our Own Correspondent MORRINSVILLE, Tuesday. The annual meeting of suppliers of the New Zealand Co-operative Dairy Company’s Te Puninga cheese factory was well attended. Messrs. Harvey (assistant manager), W. C. Dixon (cheese supervisor), and F. Hughes, of Manawaru (director) were present, and congratulated the suppliers on the large increase in output last season, when 395 tons of cheese were made. The factory had recently been enlarged and equipped with a« six-vat plant, and the output Would probably be over 500 tons this season. The suppliers’ committee elected was: Messrs. A. S. Lamb (convener), F. J. Henry, L. Conning, J. K, Waton, J. J, Patterson,