Page 12 Advertisements Column 1

Sun (Auckland), Volume IV, Issue 1052, 16 August 1930, Page 12 (Supplement)

selection , in Columbia motes I j* laj ■ftp »)! 4^S»*gK& kt \ 0 in rep rod n etion of the World's best mus Some which have made Olecord histomi O2 oifi f ZAMPA, in 2 Parts. , ■> Sir Dan Godfrey conducting the Bournemouth Municipal Orchestra 02835 (6/-) 04380 04381 (8/6 each) Dox 6 .(6A) 02911 (6/-) 05079 .(6/-) LUTE PLAYER. Harold Williams, Baritone. O STAR OF EVE. Tannhauser (Wagner). Harold Williams, Baritone. iTftt uH! , ,- r r f'f) AII H IJJI Coin rri I flifsllii rf'ir IE 111 EUIiWJ ■r !*' i WMJf fin o EK Mil liilli IP Mill :5^ ire process LES PRELUDES (Liszt). Symphonic Poem, in 4 parts. William Mengelberg and Concertgebouw Orchestra. his illustrating the construction OF THE - NEW PROCESS" COLUMBIA RECORDS. "A" IS THE NEW SMOOTH PLAYING SURFACE. FREE FRPM SCRATCH 'B" IS THE HARD CENTRE CORE WHICH MAKES COLUMBIA OUTWEAR ALL OTHER RECOROS GOD, HEAR MY PRAYER. (Gott Hore Mein Gebet.) FIRST PSALM OF DAVID. (Erster Psalm Davids.) Don Cossacks Choir (Conducted by Serge Jaroff). Unaccompanied. OTELLO (Verdi) I Lay with Cassio. Witness Yonder Marble Heaven. Harold Williams and Francis Russell. HUNGARIAN RHAPSODY No. 12. in C Sharp Minor (Liszt). In Two Parts. Pianoforte Solo by Irene Scharrer. pl mill HE name COLUMBIA on a record stands for judicious selection artistic conception, masterly interpretation, and perfedb reproduction of all that is best in music ... as expressed by the vocal and instrumental genius of the great artistes of the time. Over and over again Columbia have made musical history by the magnificence of their recording achievements. From the complete production, in all its glorious colourful splendour, of "Aida,” the most spectacular opera ever written, to the latest intriguing jazz from Paul Whiteman s fertile imagination-from the most elaborate concerto by the greatest Symphony Orchestras of the world, to an old-fashioned ballad by a favourite concert artiste—from the most ambitious effort to the simplest item, Columbia brings t e same scrupulous care, the same excellent taste, the same perfeCt reproduction. This is COLUMBIA’S gift to the people... made possible by the vast resources of this great organisation, and a consistent high quality which has given Columbia undisputed leadership in reproductive music. Supporting the genius of the musical directors is the skill of the chemist who in his laboratory perfedts the process of manufacture of the records which are to reproduce the musical masterpieces upon their surfaces. The discovery of the Columbia laminate process of record making was the greatest since the invention of the disc record. Ihe secret is in the construdtion-first, a core of tough fibrous substance, then, on each side, a layer of specially prepared paper, on which is built Columbia’s playing surface. Made thus, no fibrous particles can work from the core to the surface to cause surface scratch, and the whole record possesses greater tensile strength and, consequently, much longer life. This process is exclusive to Columbia. No other record is made like it. No other record sounds like it. No other record lasts so long. mwmMe SURFACE SMOOTH AS GLASS The popular Regal Record is made by COLUMBIA to the same high standard as the famous Columbia Record itself all pure music undistorted by surface scratch. Hear a Theme Song or Popular Dance Number on Regal and you’ll realise how and why Regal is different from other low priced records. The reason is in the Columbia standard, * guarantee in itself, of absolutely flaw* less manufacture and of the highest possible musical quality. $ REGULAR MONTHLY ISSUES of Supplementary Lists of tne very laiest additions to the Columbia Catalogue are made through ail musical dealers. The whole range of music is covered—new records of every type are regularly being released by Columbia. Latest Dance Numbers, and Theme Songs to synchronise with Screenings ore released weekly. Ask your dealer to give you the latest lists, if it’s music it’s on Columbia. K--8 Va COLUMBIA Plano-Reflex Grafouola—Model No. 133 a. A perfect instrument, with a wonderful tone, incorporating famous Plano-Reflex principles. In Oak - - * - - £39 10 0 In Mahogany £4l 0 0 COLUMBIA Portable Model No. 202. Perfect tone. Excellent appearance. With all the virtues of a big machine, and the convenience of a Portable. £9 jJczAsk your dealer to put ?joiaS _ on ltd mat Lina Lest / If Columbia Records OT E S c 7 RADI MAR.KL COLUMBIA KOLSTER Model No. 902. Surpassing any instru* xnent of its kind, th# Columbia Kolster represents to-day's highest achievement in musical reproduction. £l5O aAlways Use Columbia electric RECORDING WITHOUT, Wholesale Distributors: ARTHUR H. NATHAN, Ltd., Customs Street East, Auckland SC R A T C H