ADVERTISING
A FACTOR IN EDUCATION EFFECT ON PUBLIC MIND A stimulating address on “Education as a Factor in Advertising” was delivered by Ml*. Julius Hogben, barrister, to members of the Auckland Advertising Club yesterday. Mr. llogben spoke from two viewpoints: Firstly, on advertising as a factor in education, and secondly, on education as a factor in advertising. “There was a time, even 20 years ago,” said Mr. Hogben, “when businessmen boasted that they only had a sixth standard education. Times arc changed today. Education is essential to good business. Every advertisement writer should read widely, as it gives him knowledge and vision. Only a man with ci broad mind can grapple readily with the everyday problems of modern business.” All advertisements, he said, should show literary style. Mr. Hogben referred to successful advertisements which had appeared overseas and which showed a definite literary style. All advertisements should be written in a concise, clear manner. Mr. Hogben drew a comparison between primitive music and primitive advertising, the former being provided by the drum and the latter by the town crier’s bell. The advertisement which paid was not that which disposed of goods quickly but that which built for a business a substantial and permanent goodwill.
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https://paperspast.natlib.govt.nz/newspapers/SUNAK19300709.2.127
Bibliographic details
Sun (Auckland), Volume IV, Issue 1019, 9 July 1930, Page 14
Word Count
204ADVERTISING Sun (Auckland), Volume IV, Issue 1019, 9 July 1930, Page 14
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