Popularity Campaign

Sun (Auckland), Volume IV, Issue 993, 9 June 1930, Page 14

Popularity Campaign

Two Weeks Remain for Extra Votes THINGS WORTH WHILE ARE WORTH WORKING FOR

John Stewart Mill, the famous author oil economics, used to utter the maxim that “Nothing worth while is obtained without struggle and sacrifice.’’ He developed his theory by pointing out that we only valued those things, whether they be things of the flesh or things of the spirit, for which we have to fight and that by overcoming what appeared at first insurmountable obstacles we attained our goal. If the fight be not hard the goal is not worth while and therefore is not valued accordingly. This argument is not novel. The sentiments expressed are as old as life itself and form the basis of many human hypotheses—the struggle for existence to maintain the lambent flame burning brightly upon the altar of our heart’s desire. And what do we desire more than the bare necessities of life? It is human nature to covet those little necessities which smooth down the rough edges caused by the wear and tear of human existence. Many cannot make a distinction between the desire for progress and smashing the tenth commandment. It is not sinful to covet popularity, for the essence of popularity is the start of self-sacrifice. He who is the most popular has the greatest number of friends and, after all, of what avail is life without friendship—a pretty sorry affair. How many friends have you? Are you willing to put your friendships to a test? Or perhaps you would like to enlarge your circle of friends? We know of no better way either to test friendship or gather more friends than by competing in The Sun’s great Popularity Campaign. It is a certain test because it requires more than just lip service. It means work —not depressing work, but a pleasurable occupation, since in gathering votes either by oneself or one’s friends the petty troubles and annoyances of the usual daily toil are enshrouded in the mists of oblivion. To this there is another added compensation. In addition to the many friends you will gain there are many prizes. More prizes than ever hung from the most opulent Christmas tree or were ever distributed by the most magnificent of Santa Clauses. Are you willing to struggle toward the attainment of your goal—success? Are you willing to sacrifice an hour each day—if such it may be called —to visit friends and enlist their support and thereby securing votes and subscriptions? Or are you a misanthrope? But two weeks remain to secure the extra 500,000 bonus votes which are allowed on each accumulated total of £lO subscription money turned in by a contestant. Your opportunity is here. A few hours among your friends —perhaps less—phoning five friends and you have your £lO in subscription money. Then carry on this pleasing and enjoyable occupation and soon you will have acquired another £lO and still another 500,000. For every £lO total you secure until June 21 the extra half million bonus is yours.

A WELL-KNOWN CANDIDATE

One of the very well known contestants in The Sun’s great prize campaign is the Rev. Jasper Calder. Mr. Calder has been City Missioner for a number of years and has been very active in Police Court mission work and other charitable organisations. Mr. Calder was entered by friends who are anxious to see him a winner in the competition. He has many friends and supporters, who are doing everything in their power to assist his candidature. Mr. Calder says: “I am very much interested in the proposition The Sun is presenting to the public, namely, this campaign. It is a sporting proposition and one which is causing keen enthusiasm everywhere. I appreciate very much my friends’ interest in my candidature and it will mean much to me to be a winner of one of the prizes The Sun is offering. I am doing my best to be successful and having a lot of fun doing it. Everyone seems to like The Sun, and my success in this competition will depend upon the support given me by my many friends.”

LIKES THE SUN

“I like The Sun newspaper very much and I have many friends who like it also. It is a wonderful list of prizes and I certainly would like to win one of them, particularly The Sun’s tour to Mount Cook and the New Zealand resorts.” Thus says Miss Molly Needham, one of the young ladies in The Sun’s great prize competition. Miss Needham is stirring up plenty of enthusiasm among her many friends and her pleasing voice over the telephone is securing many votes. Miss Needham is the telephone operator at the Checker Cab Company. Anyone who calls for a Checker Cab speaks to Miss Needham. She is having a lot of fun out of the campaign and particularly hopes that she may be lucky enough to win The Sun’s prize tour.

A GOOD SPORT

Mr. R. J. Terry called at the office of the Campaign Department a few days after his name had been entered in the competition by friends and Mr. Terry said: —“Well, my friends have entered me. Now I am going to be a good sport and show them that I am going to put up a good race.” Mr. Terry has been prominent in the Dress Reform Movement for Men and is an authority on dietetics. He has also been very prominent in the sporting world, as he was on the original council of the Wrestling Association. He has friends everywhere who will be anxious to see him win one of the big prizes.