AERIALISMS

Sun (Auckland), Volume IV, Issue 989, 4 June 1930, Page 6

AERIALISMS

An excellent innovation in connection with the broadcast reception has just been introduced in Germany, where the Government has arranged that listeners who through sickness or other causes are totally prevented from leaving their beds or their homes to attend places of entertainment shall be given free listening licences. in many cases such people, owing to their misfortunes, are in straitened circumstances, and the grant of a tree listening licence is a concession which should be very much appreciated. • » • During the first half of 1929 the amount spent in this way was nearly two million pounds, roughly double what it was in the same period of the previous year. The fact that these very large amounts of money are spent on broadcast advertising shows what value the American national advertisers attach to their service, and the question has many times been raised in Great Britain whether * similar service should not be instituted there. So far, however, the “powers that be” have decided to keep broadcasting purely for entertainment purposes and to exclude any commercitl element.