Page 6 Advertisements Column 3

Sun (Auckland), Volume IV, Issue 965, 7 May 1930, Page 6

Eleanor K. Wright of the fashionable Sareta Salons agrees with MADAME JACOBSON on this 2-minute complexion treatment "I heartily agree with the World’s leading beautyexperts, that foundation cleansing of the skin with Palmolive Soap is necessary if one wishes to have a beautiful skin. I urge all the patrons of my Salons to use Palmolive Soap at least twice daily.” ELEANOR K. WRIGHT, Sareta Salons, Smith & Caughey’s Bldg., Auckland. 4 *l urge my clients to use only the soap blended of palm and olive oils. It provides that absolute skin cleanliness which must be the foundation of beauty” 11/12 Dova Stmet. London. W. I D Madame Bertha Jacobson has taught the essentials of beauty culture to many of the world’s most celebrated beauty scientists and has helped to solve the beauty problems of London’s smartest rf 5 7 A priceless formula embodying the precious oils of palm and olive, Madame bertha jacobson has taught the essentials of beauty culture to many of the world's most celebrated beauty scientists. Royalty and the smart women of London have for years entrusted all their beauty problems to Madame Bertha Jacobson of London’s select West-end. After 22 years* experience as beauty dictator, Madame Jacobson turns to one of the simplest of all beauty treatments for home use. Madame Jacobson*s advice "To enable my clients to safeguard their complexions— to retain radiant skin texture/* says Madame Jacobson, *’l urge them to use no soap other than Palmolive, as I have found that the bland oils of which this soap is made provide the absolute skin cleanliness which must be the foundation of beauty. At the same time," she says, "I warn them of all the harsh effects of soaps lot made exclusively of these oils.’* In these brief phrases, London’s chief exponent of beauty culture voices an opinion held by specialists on skin care all over the world. Why palm and olive oils The poisonous and , dangerous secretions of dirt and dust, or makeup and cream which find their way deep into the pores must be removed, Jacobson will tell you. Palm and olive oils, as they are blended in Palmolivt Soap, act to soften the skin, to cleanse the pores, to refresh the natural coloring. They provide the natural way to skin beauty. In Europe and America this is, of course, well known. Leading specialists advise the Palmolive method of skin care wherever beauty culture is practised. This treatment is prescribed by Madame Jacobson: night and morning, make a creamy lather of Palmolive Soap and warm water. With both hands massage this well into tbe skin for 2 minutes, allowing it to penetrate the pores. Then rinse, first with warm water, gradually with colder. A final rinse with ice water is refreshing as an astringent. Madame Jacobson, in her London salon; Lina Cavalieri, in Paris; Pessl, in Vienna; Elise Bock, in Berlin —all over the world specialists in beauty care recommend Palmolive, which is the leading soap in Australia and 48 other countries. COPYRIGHT D.A. 6/30/30 Above is pictured a corner of the Sareta Salons in Smith 8C Caughey's Building. The splendidly equipped Sareta Salons are directed by Eleanor K. Wright, who received her training at Dover Street, London—the home of beauty culture. Here she studied at the establishments of Eugene and Phyllis Earle and secured the much coveted Diplomas awarded by these institutions to successful students. With such knowledge and experience gained here and abroad, Mrs. Wright is one of the first to realise the necessity for thorough skin cleanliness before any beauty treatment can begin. On this point she is in complete agreement with Madame Jacobson of London, Masse of Paris, Pessl of Vienna, and many other leading Continental beauty experts. For thorough skin cleansing all urge the twice daily use of Palmolive Soap.

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