EMPIRE MARKETING

Sun (Auckland), Volume IV, Issue 933, 28 March 1930, Page 11

EMPIRE MARKETING

NEW ZEALAND DISPLAY IN GLASGOW MORE TRADE WANTED The greatest “drive” by New Zeaand in selling Empire produce has lust concluded in the Empire Marketttg new shop in Argyle Street, Glasgow, in the heart of the *ty. The board rented the shop until May. <s*ach of the Dominions and the colonies las been allowed occupation of the shop for a fortnight to display produce. •New Zealand’s turn was first. There "ere crowds round the windows while the staff of New Zealand House was still arranging the goods. Butter and cheese, mutton and lamb, ioney, condensed and dried milk, tohe- *? a soup, canned meats and fruit were displayed. Three times daily, cookery demonstrations in which only Empire goods were used were given in a kitten on fi rat floor. Wholesale and retail traders were £ lv en an opportunity to stock New Zealand produce. There was special where traders could talk business with Empire Marketing Board or New Zealand officials. At he opening, appeals for Empire trad*hg wert> made by Mr. William AdnmSon Secretary of State for Scotland, Mr. ii. T.' Drew. New Zealand publicity officer. Although Empire inarKeting began at home, in the United they said, other parts of the preiseiltccl c reat of pro "