THE BEAUTY CULT

Sun (Auckland), Volume III, Issue 922, 15 March 1930, Page 23

THE BEAUTY CULT

—•—>»- YOUNG DEVOTEES AND . SLIM ANKLES i Be rouged, sweet maid, and let who i will he clever . . . i Beauty parlours in the West End, | am i in the cosmetic departments of | London's stores are preparing for ! clients who descend upon them In a i small army—the schoolgirls, who want To be quickly beautified. ' 1 “Nowadays the schoolgirl of 13 and ! 14 wants almost as much attention I paid to her face, hands, and hair as i her debutante sister,” said the director of an international beauty specialist’s salon. . “Schoolgirls are brought to me hj their mothers to have their nails manicured and to have lessons in manicure, the proper way to powder and to apply make-up. “Naturally we do not advise move than just the merest touch of makeup for a young girl, but since it is the fashion to paint and rouge—even among the girls in their early teenswe try to prevent their overdoing it. Permanent waves are demanded by little girls of eight and nine years old, according to an assistant in the children's hairdressing department of a Knightsbridge store, who ask for the “kind of wave that Mummy has.” Water waving is now done for small girls and for boys of five and six years old. A display of miniature scent sprays was prompted by the arrival a short time ago at the perfume department of a store of the nine-yeai--old daughi ter of the Marquis and Marchioness ot Carisbrooke with her aunt, the Queen of Spain, to choose her Christmas bottle of perfume—a matter r-f great deliberation. At a beauty specialist's near Hydo Park Corner there is a special course of ankle treatment for schoolgirls whose ankles have been thickened anti roughened by hockey-playing, and xyno do not want to appear at a disadvan- . tage during dances and parties.