“WEET-BIX” FOR BREAKFAST

Sun (Auckland), Volume III, Issue 874, 18 January 1930, Page 7

“WEET-BIX” FOR BREAKFAST

THE ORIGINAL MALTED BISCUIT 'What’s for breakfast today?” is a question that must bo heard in hundreds and thousands of homes in Auckland every day of the week. It is probably the one question that is asked by rich and poor in summer and winter alike. If the housewife is wise, she will have an answer always read—“Weetr biX.” For "Weetbix” is the ideal breakfast food, and the prime favourite at every liomo. "VVeetbix” is the original malted biscuit. It is made solely of pure wheat, specially cleaned and treated. It is inatle wl olely in New Zealand, from New Zealand wheat, by New' Zealand workmen. To eat it Is a patriotic duty, but more than that it is a pleasure. “Weetbix M is indeed a pleasure to eat for breakfast, because it is tasty and nourishing. Taken with milk or fruit it is delicious. It is light, yet satisfying. The man or woman who has had ‘ Weetbix” for breakfast knows it, and others can tell he has too. He looks well and happy, full of vim, and quite froe from that "stodgy” feeling. "Weetbix” is a product of Grain Products. Ltd., a New Zealand and Australian concern and, toM-hose who know, this is a guarantee of its qualiiy standard. Only the highest grade wheat is used by this firm and their factory is equipped with the most modern machinery. It is not necessary for us to emphas so the nutritive value of wheat. The growing demand for wheat products, and the huge business that Messrs. Crain Products are doing, indicate that the people of New Zealand and of Auckland in particular fully appreciate the fact that there is no better food than "Weetbix.”