TASTY BREAKFAST FOOD

Sun (Auckland), Volume III, Issue 852, 21 December 1929, Page 9

TASTY BREAKFAST FOOD

WEET-BIX IS MADE IN N.Z.

For years doctors, school-teachers and business men have been urging us to “start the day right.” They recognise that the man or the child who has the right kind of breakfast—is properly nourished, without being too heavy—will do the best work.

Two or three years ago the "WeetBix” people attacked this problem and by careful work found out the right Way to make v, heat —the most nourishing grain in the world—as tasty as possible. The result is “Weet-Bix,” which contains nothing but wheat, and New Zealand-grown wheat, too, which is so tasty that everyone in the home will eat and even demand it for breakfast.

Further “Weet-Bix” is proved to be an ideal and pleasant food every day of the week. Young and old enjoy and clean their plates with zest. It is nourishing, too, because people last until lunch time without a worry, yet do not have that heavy, over-eaten feeling. Almost every day the ‘Weet-Bix” company, which is a Xew Zealand concern. receives quite unsolicited testimonials from people telling Jaow convalescents “picked up” with Weet-Bix, how children like it in the hot w’eather, and so on.

So widespread is this feeling of satisfaction that the demand for Weet-Bix is growing fast and the company is making plans to double thc*ir plant! This fact surely speaks for itself.