BEST GIFTS OF ALL

Sun (Auckland), Volume III, Issue 846, 14 December 1929, Page 9

BEST GIFTS OF ALL

OUR OWN MADE PRESENTS CIRCULATE YOUR MONEY HERE IN the old Homeland across the sea they associate snowballs with the Christmas season, but we do not grow this kind In our Christmas climate. We can, however, start a wonderful snowball this buying season if we spend the money we have earned here in buying goods which have been made by our own workers. Every little purchase will help that 'productive snowball to grow for everyone's benefit. The pleasure of spending our savings in purchasing presents for our friends and relations will be greatly enhanced by the knowledge that in doing so we arc helping the progress of our own industries, and bringing joy to the workers engaged in them by the increased employment which will be offering in the New Year. THE WIDEST CHOICE Our manufacturers have laid themselves out to offer everyone an infinite variety, and the widest range to choose from, in the selection of made-in-New Zealand gifts, and their employees are proud of the work of their hands. You are doing your first duty to your country, and making the wisest choice, by demanding to be served with our home-made goods for your Christmas presents and New Year gifts. No matter whether they are intended for old or young; for baby, mother, lover, or grandmother—you will find endless scope for selecting your gifts from the honest products of our local workers. In buying our Dominion-made goods there is only one profit between the purchaser and the local manufacturer. Pound for pound, and shilling for shilling, you will get better value and satisfaction by insisting on New Zealand goods this Christmas. Our illustration on this page may be looked at as a “problem picture.“ Are they young lovers or married folk? What arc they seeking in the way of seasonable gifts? The guiding sign has caught their eye, bur will they have forgotten its wise and patriotic slogan when they get to town to buy those presents? Kvery young couple starting in double harness here will be happy and prosperous in future only as New Zealand flourishes and prospers. If our local industries are stationary and stagnant, our workers will be working slack time or be out of employment, and there will be no openings in industrial production for our thousands of young New Zealanders on the threshold of life as useful citizens. The employers of our many thousands of manufacturing workers are the tens of thousands of shoppers who have the choice of spending for a prosperous New Zealand, or of sending their work out of the country to be done by outsiders, while our own workers are idly seeking for jobs. Do the right thing this Christmas by spending every penny you can on keeping our wheels of industry busy this coming New Year. “AND SHOES FOR MYSELF” “PATRIATA” • SHOES, STYLISH AND COMFORTABLE, ARE IDEAL After all the exciting business of choosing presents for one's friends there still remains the even more pleasant task of celebrating the festive season by getting something for oneself. Friends and relatives can give you nearly everything that can be bought in shops—but not shoes. Footwear is the one thing that everybody likes to try on at their leisure, get exactly the right fit and get exactly the rightlooking kind of shoe. In these things friends can be of little help. So footwear seems to be the right kind of gift to choose for oneself. The only thing is the make of shoes, and here there is scope for everyone to exercise a littie practical patriotism. Now Zealand-made shoes are equal, in wear and appearance, to anything imported, yet cost less to buy. That is an important thing to consider. Another important fact is that Messrs. G. A. Coles and Co., Ltd., who control the largest boot factory in Auckland, the one turning out the famous ''Patriata'’ shoe, have spent years in studying the needs of New Zealanders in footwear. The “Patriata” shoe is made from the same stylish patterns as used overseas, but is made specially to fit the feet of New Zealanders. They are the shoes for real comfort. Finally, one should remember that buying New Zealand-made shoes gives employment to our fellow countrymen, and keeps the spectre of unemployment from homes this Christmas-tide. FASCINATING CHOCOLATES THE GIFT THAT IS ALWAYS RIGHT As everybody knows, it's never too early to start training the children in the art of judicious shopping. There are various reasons why Browne Bros, and Geddes’ sw’eets are to be preferred. In the first place, they are wholesome in the highest degree. Nothing but the best ingredients are used —pure sugar, clover honey, highgrade chocolate, and rich sun-dried fruits. With these Auckland sweets there is no need for strong artificial flavourings; the natural sweetness of the ingredients is sufficiently tempting, with such reliable and wholesome essences as peppermint, aniseed, and vanilla to give variety. The processes of manufacture are carried out under the most hygienic conditions. Everything is spotlessly clean, of course, and the automatic machines eliminate all handling. In this regard, Browne Bros, have spared no expense in making their factory one of the best-equipped in the world. Parents can rest assured that their children’s health will never suffer from the consumption of 8.8. and G. sweets and chocolates in reasonable quantities. On the contrary, these confections are nutritious, supplying valuable elements of diet in an appetising form. It is also desirable to inculcate in the youthful mind the wisdom of buying local products, especially when they are so excellent in quality and value as is the case with Browne Bros, and Geddes’ fascinating choco- ! lates and delicious confections.