OUR AUCKLAND INDUSTRIES

Sun (Auckland), Volume III, Issue 828, 23 November 1929, Page 7

OUR AUCKLAND INDUSTRIES

AN INFINITE VARIETY THE CALL FOR SUPPORT It cornea as a revelation to most people to learn of the infinite variety of manufacturing indue tries which have been established in the Auckland district, which give employment to many thousands of workers and use many million pounds’ worth of raw materials every year. The pros perity of these industries and the I well-being of the workers employed depends mainly on the support they get from our local buyers. When the hardy pioneers first : founded the City of Auckland ami cleared Us slopes and valleys of fern and tea-treo almost every necessit> had to be imported from overseas. Ku with characteristic initiative and en terpriso tho artisans and craftsmen soon set to work to manufacture fov I themselves and their fellow settlers Many of our present-day establish ments were founded in those times and have grown up with the people ' to attain their present high standard of excellence. But in many blanches local indue try has not kept pace with the greai increase in population, and local enter prise has received but little sheltei against the dumping of outside pro ducts, while many of our people have • shown an unaccountable antipathy to the products of their fellow citi • zens. PREJUDICES DYING DOWN The proved excellence and high i standard of quality of the Auckland made goods are gradually wearing ■ down the prejudice against the local i products, and our citizens are begin ning to realise that Auckland can never reach and maintain its natural ' destiny as the principal port of the . Pacific until it has become more full? industrialised. When our industries hold command of the local market there are other markets open to re ceive our surplus products and already we find Auckland-made rugs featured in Australia's leading journal by the largest retailers In the Com monwealth. The overwhelming advantages of our local products are manifold. They are made from the best of fresh materials by wellpaid workers In hygienic factories and healthy workshops, under strict inspection and supervision. Adulteration or the addition of deleterious matter is severely checked, and the buyer gets the fullest value for his , m money. With tha developmcnr of keen price-cutting and tho spread or the “open warehouse” there is mostly I only one small profit between the local manufacturer and the buyers, whereas imported goods pass through many hands with costly freights and j charges before they reach the buyer here. In the long and varied list of in dustries given many of them are inter locked and when one is busy many other branches of industry benefit. Our local manufacturers are getting into closer contact with each other, and relying more and mere on each other for accessories needed in their ! production, and when you order local j products you are starting a snowball which benefits many works outside ; the actual manufacturing plant. If the ,j people of Auckland would only make a determined resolution to demand ths • goods made !>?' Auckland workers and wave aside the imported article, there would be no unemployed problem here in a very short time, and tha increased creation of new wealth would bring lasting prosperity to the | city with plenty of work for all. Our local manufacturers are in our midst to supply your needs. If you [ have any complaint about their goods i tell them so. They cannot succeed if They do not satisfy you. If there is 1 anything wrong with the quality or price of their products do them the tavour of letting them know-, and tbey will at once do their best to satisfy you. Without your support they must close down and discharge their workers. SUPPORT LOCAL INDUS TRY AND LET AUCKLAND ADVANCE AND FLOURISH. FOR SUMMER DAYS KEEP A SUPPLY OF HUDSON’S BISCUITS Baking is a fag in the hot wither and there is really no necessity for ;; for Hudson s biscuits include varictie. 1 - to fill every need. They are lighter and more suitable for a sc miner diet than cakes, and you can have them always fresh and crisp. By keepir g a supply in the house you are ready for any emergency. Hudson's make a specialty of dainty biscuit confections for afternoon a.nd these are regularly served by ir.an: of our leading society hostesses. To the most tempting biscuit mixture, rich fruits, such as figs, apricots, and muscatels are added, making a mos* I attractive offering to place before vour guests. These products compare favourably with the most expensive imported goods and reflect the greater* credit on New Zealand enterprise, jls represented by the firm’s progressive organisation, factory, and staff. Por supper there is nothing more- appropriate than Hudson’s wine, or water biscuits, with butter or cheese. They are light, appetising, and easily dii gested. j The children will thrrve on the biscuits specially provided for them, with j such health-giving ingredients as malt. ' wholemeal and arrowroot. These can ■ be given at meal-t'.mes, for play-lunch | or after school. Hudson’s biscuits are remarkably uniform in cuality. crisp, wholesome, baked to perfection and well packed.