Page 6 Advertisements Column 1

Sun (Auckland), Volume III, Issue 822, 16 November 1929, Page 6

ADVERTISERSBeware of Monopoly Do not be misled by specious pleas about duplication and concentration. Advertising is like any other business. The more competition amongst newspapers the better the chance the advertiser has of getting a fair deal. ( HE SUN has broken down the most arrogant newspaper monopoly New Zealand has ever seen. For the first time in the history of Auckland advertisers can command service, consideration and prompt attention from newspapers with advertising space to sell. THE SUN has kept down advertising rates and saved advertisers thousands of pounds. THE SUN has compelled competitors to extend courtesies, concessions and assistance to advertisers never previously known. The interests that are fighting to regain their monoDoly merely desire to exploit advertisers and add to the vast fortunes they have made out of advertisers in the past. In the past three vears THE SUN has gained the confidence and support of a large section of the population of the Auckland province. It has opened up the country districts and given them an Auckland evening paper. In some of these districts its circulation is more than twice as large as that of any competing evening newspaper. In three years it has made more progress than its competitor made in the first thirty years of its existence. THE SUN offers an inexpensive and effective medium by which retail and national advertisers can reach prospective customers and increase their sales. The advertising cplumns of this issue of IHE SUN furnish ample evidence of the opinion leading advertisers have formed of the value of THE SUN as a medium. No advertiser can now afford to ignore THE SUN public. By doing so he is merely leaving a valuable field to those who have been shrewd enough to exploit it