Page 16 Advertisements Column 1

Sun (Auckland), Volume III, Issue 822, 16 November 1929, Page 16

From stately All-Electric to handy Portable \ n JT gr THE ALL-ELECTRIC COLUMBIA KOLSTER Surpassing any previous instrument of its kind, the Columbia Kolster represents today’s highest achievement in musical reproduction. Every voice in the orchestra is distinctly heard, each after its kind, in its true tone colour The volume of tone may be amplified, or it may be fined down to the merest whisper. Kolster Senior £165 U NEW CABINET MODEL Another new Columbia model. An inexpensive Cabinet, fashioned on generous lines and representing the highest standard of value in type and price. No. 125 A, Oak No. 126 A, Mahogany . . £29 £3O |j NEW CABINET MODEL A new and handsome Columbia mode l , moderately priced. incorporating the wonderful “ PlanoReflex amplifying chamber, with its amazing new tone. No. 134 A, Mahogany £6O COLUMBIA PORTABLE This is the Columbia Portable that challenges the world at any price for Tone and Value. It is easily the most popular Portable Gramophone today. Junior Portable . . . . . . £7 Senior Portable, as illustrated ~ . £9 Columbia Gramophones reign SUPREME I BY the application of what are known as “ Plano-Reflex ” principles, Columbia Gramophones have been placed definitely ahead of all others. Until Columbia introduced these new principles of construction gramophones had been, made with their tone-arms and tone chambers built in curves. With such shapes the sound waves are always reflected from side to side while being carried forward; these cross-reflections interfere with each other and set up a form of distortion, amplified in due course. The new Columbia “ PlanoReflex” principles replace these curves with flat reflector-surfaces, from which the sound waves are reflected forward with all the acoustic energy preserved. Thus the “ Plano-Reflex ” principles give, for the first time “straight-line” amplification in gramophone reproduction. The possibilities thus presented in an extended range of undistorted music rendered it necessary to re-design the sound box in order to make it more sensitive to the higher and lower frequency tones added to the reproducible range. In combination, the new “ Plano-Reflex ” principles and the new sound box have increased the range of reproduced sound from the six octaves of previous gramophones to seven octaves. The 1929 Viva-tonal Columbia is the first and only gramophone giving effectively equal response with full amplification over a range of seven octaves. The “ Plano-Reflex ” principle tone-arm and the new two-zone sound box are exclusive Columbia features and are embodied in all 1929 models of the Viva-tonal Columbia. And just as tliey are supreme in faithful reproduction, so Columbia Gramophones are supreme in the quality of their materials and the beauty of their cabinetwork. Buy a Viva-tonal Columbia and you buy the gramophone by which other makes are judged—the gramophone which sets the standard of value for all others. COLUMBIA RECORDS The Columbia System of Electric Recording, which is a distinct and revolutionary departure from old methods, has already secured remarkable results in p roducing records of amazing power and surpassing beauty. Apart from the vastly-increased volume, all the loveliness merged within a delicate tracery of sound —all the exquisite light and shade and the perfectio nof balance necessary fully to convey the supreme charm of music—are enchained within a single track, and revealed tvith superb completeness to the listener. The Immortals of Song, the Master Musicians of the Pianoforte, and other gifted Virtuosi of the Concert Platform, are literally transmitted withou t blemish or distortion by Columbia Records. 8 NEW CONSOLE MODEL An imposing Oak model of the popular Console type, enlarged and improved. It has a piano-hinged top, two sections for storing Records, and a specially powerful motor to play three Records. There is a fretted grill behind the doors. In Oak, No, 155 A . . . . £47/10/o CONSOLE MODEL Unquestionably the finest value ever offered in the new Console type, now so fashionable, and now improved in tonal standard. Piano-hinged top. Two side sections for storing Records. Three inset needle cups. Specially powerful British-made triple-spring Motor to play three 1 2in. Records. No. 153 A, Oak Cabinet . . . . £33 No. 154 A, Mahogany Cabinet . . £34 “LIKE LIFE ITSELF '* *j ' ,1 i fa ;m JJj , ' • j Tj ~ : I r: CT i *1 : o All the Music of all the world, on the Records or on the air, awaits you at a twist of the fingers on the Columbia Electric Viva-Tonal and Kolster Radio Combination. A RADIO one second! A Phonograph the next! That’s the new Columbia Electric Viva-tonal and Kolster Radio Combination. A mere twist of the fingers, simpler even than the rubbing of Aladdin’s Lamp, now opens thousands of doors to undreamed-of musical delight. If there’s something big on the air, turn the switch to the left and get a front-row seat; but, if you want certain compositions, or artists, or orchestras, in short, if you want to build your own programme in your own home, turn the switch to the right and put on the Record. Many of these selections and artists that thus entertain you may never be heard in any other way. Jn either case you get the same amazing quality of reproduction, exactly “ like life itself.” which the volume of sound increased or decreased at will, from a whisper to a fortissimo. The Columbia Electric Viva-tonal and Kolster Radio Combination plays any standard Record. Changes in volume have absolutely ro effect upon the quality of reproduction. The instrument gets its power from tlia house current, thus eliminating batteries. As a Six-tube Radio Set this instrument offers its owner unusual selectivity and splendid range, combined with great volume and purity of tone, rt is tuned by means of a single tuning control. An ingenious device adapts it to different lengths of antenna. CABINET—The Georgian Period contributes to the grace and beauty of this conservatively designed Walnut Cabinet. The services of the Combination are three fold—Radio, Eleetrie Reproducing Phonograph, and Writing Cabinet, Price, complete .. .. ~ .. £135 . Ti NEW CABINET MODEL This is a beautifully designed model, certain to be popular with those who desire something between the Console and the smaller Boudoir Cabinet, which is similar in style. No. 132 A (as illustrated). Oak Cabinet £39 No. 133 A, Mahogany . . £4l No. 123 A, Boudoir Cabinet, in Oak . . £24 No. 124 A, Mahogany . . . . £25 Col umbi OBTAINABLE AT ALL LEADINQ MUSIC STORES ASK YOUR DEALER FOR LATEST INSTRUMENT CATALOGUE SHOWING COMPLETE RANGE OF NEW COLUMBIA GRAFONOLAS M Wholesale Distributors: ARTHUR H. NATHAN, LIMITED Customs Street East :: Auckland Csu /Columbian m TABLE GRAND MODEL This popular-price Columbia represents the highest standard of value at its price. in general favour for its style, its improved beauty of tone sets it far ahead of many instruments costing more. Oak Cabinet, No. 117 A . . £l3 Mahogany Cabinet, No. 11SA £l4