LITTLE KNOWN

Sun (Auckland), Volume III, Issue 811, 4 November 1929, Page 14

LITTLE KNOWN

FANTASTIC IDEAS OF N.Z. INVESTIGATOR’S EXPERIENCE A close investigation into the problem of advertising Australia abroad has been made by Mr. John Stratton, of Adelaide, who is returning on the Aorangi after visiting Europe, England and America. Mr. Stratton, who decided to make a holiday tour, was entrusted -with this commission by the Commonwealth Government, to -which he is making his report “My impressions are that the finest countries in the world are New Zealand and Australia,” Mr. Stratton—who, incidentally, was born in Auckland —told a Sun man yesterday. “I found that our countries were known only in the big centres of the Northern Hemisphere. Outside of these it is astounding to find the ignorance that exists even in the year 1923. “Thousands of people imagine that we live in lands of deserts and blacks, with no cities and very little modern civilisation.” Though he was unwilling to disclose his plans for the advertising of Australia iu the Old World, Mr. Stratton said there was a great deal of room for improvement. New Zealand, he considered, was doing better than Australia with her publicity films.