SOLD RIGHT OUT

Sun (Auckland), Volume III, Issue 810, 2 November 1929, Page 7

SOLD RIGHT OUT

A DREAM THAT WILL SOME DAY COME TRUE SHOPKEEPERS AND SHOPPERS The progress and expansion of our Dominion industries depend | mainly on the demands of our shoppers and the goodwill of our shopkeepers. Unless our buyers demand our own manufactures the local factories and workshops would have to close down, discharging all artisans and apprentices. By urging the purchase of Dominion-made goods our shopkeepers are helping their customI ers to pay their bills and buy j more goods. ■yyTHEN a customer enters a shop a suggestion or recommendation from the shopkeeper or his staff often ' carries much influence. Windowdressing will draw trade, and good I salesmanship will usually divert that trade in the direction which is most profitable and satisfactory to both buyer and seller. The “Sold Out” • sign is as much a joy to the shopkeeper as a “House Full” board is to j the picture-show proprietor. But if the seller has to wait for fresh supplies from overseas it means a reduced turnover and loss of trade 10 the seller, with irritation and disappointment to the buyer. International or industrial disputes; wars, strikes and lock-outs may result in supplies from outside being held up: by relying on our own production wo become independent of any such interference in our internal trade. Our New Zealand-made goods are fresh products from new materials which have not deteriorated by long-keeping or lengthy freighting through the tropics, and when sold out can be replenished by a ring on the phone to the local makers. A “VIRTUOUS” CIRCLE The local manufacturer buys his raw materials from our own producers and spends his returns here. Our local workers learn their trade here, and are taught to cater for the tastes and requirements of our own people. The wages they earn here are spent here, and the more local products sold over the counter the busier our shopkeepers are supplying our prosperous workers’ families. We hear much of “vicious” circles in these days, but by buying the products of our own workers we keep our money in circulation among ourselves, and so create a “virtuous” circle in which everyone benefits. We have been forced to check the policy of importing workers, while so many of our own breadwinners are unemployed. Yet we are still foolish enough to employ workers of outside countries making goods for us, which we could and should produce for ourselves. We foolishly keep the workers of foreign countries busy while our own skilled tradesmen are looking for work and our industrial plants only working part time instead of overtime. That is neither patriotic, nor profitable. Our shopkeepers have long complained of business being quiet, shortage of money, bad debts and fallingoff in trade. Let them try pushing our local products on every possible occasion and share in the wave of prosperity which must follow. Every worker and every member of his family is some shopkeeper's customer. If the breadwinners are Avorkless or only employed on parttime most of our shopkeepers must suffer from that loss of spending power. . If “there is no money about” it is because it has been spent in buying goods from outside. The simple way to keep our money in circulation here is to BUY AND SELL N.Z.-MADE GOODS AND WATCH BUSINESS BOOM.