FLAVOUR AND FOOD VALUE

Sun (Auckland), Volume III, Issue 798, 19 October 1929, Page 7

FLAVOUR AND FOOD VALUE

WHAT “WEETBIX” OFFERS Flavour arid food value are the chief qualities you look for in a breakfast food, and perhaps, for most people, the first is the more important. If a cereal is to become a staple diet, it is necessary that you should really enjoy it. This is where “Weetbix” has a big advantage over other cereals. It has a delicate and distinctive flavour which appeals to young and old, and which satisfies without cloying. As regards food value, **Weetbix” presents all the rich nutriment of the wheat in a concentrated form. By a special process, perfected by Messrs, drain I’roducts, htd., the makers of “Weetbix,” the important constituents of the grain are broken up and rendered more suitable for human consumption. Even the most delicate digestive organs can readily assimilate the food, and it is therefore particularly suitable for invalids ajid young children. “Weftbix" is already thoroughly established as the favourite breakfast ! lood ol the .Dominion, and is con- j stantly gaining new adherents. It is i obtainable trom ali the leading grocers, who strongly recommend tnis wholesome lsew Zealand-made product. “Weetbix” stands hign today in public favour, but tins popularity has only been won by tne consistent goodness of the biscuit, its flavour, i,ts “moreish” taste, and high nourishment value. Of course, imitators have sprung up—and will spring up—but there's only one “Weetoix,” the original malted wheat biscuit, the favourite with everybody, the wheat biscuit everyone buys. By a generous free sample scheme, readers may try “Weetbix” today at the expense ef the manufacturers. J ust send your name and address, with three penny stamps to cover postage, to Grain Products Co., 62 Randolph Street, Auckland, who will send you ; a generous sample, together with full- j 4*4 of a c*® coupon gift scheme, j