CHEVROLET SCRAPPING PLAN
About 143,000 cars were destroyed in America during 1928 under the j Chevrolet scrapping plan. Mr. R. H. j Grant, general sales manager, announced recently. In 1927. he said, about 97.000 were scrapped. These figures indicate that the plan has ! reached sufficiently large proportions j to be a real factor in the used car j situation. The 1928 cars scrapped j equalled in number about 13 per cent, of the total output of Chevrolet cars, | while in 1927 the scrapped vehicles j came to something like 12 per cent, j The continued increase in Chevrolet • sales, moreover, would indicate clearly that the allowance put in the I car price for scrapping cost has not in any way deterred sales. This ex- j periment is one of the most interestj ing being made in the industry to-day ; and is worth careful watching by j 1 * every manufacturing executive. — j i ! “Automotive Industries.*’ ! !
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Bibliographic details
Sun (Auckland), Volume III, Issue 668, 21 May 1929, Page 15
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154CHEVROLET SCRAPPING PLAN Sun (Auckland), Volume III, Issue 668, 21 May 1929, Page 15
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