PUBLICITY METHODS

Sun (Auckland), Volume III, Issue 667, 20 May 1929, Page 10

PUBLICITY METHODS

NEW ZEALAND CHIEF VISITS AUSTRALIA USE OF COLOUR FILMS (From Our Resident Reporter) WELLINGTON, Today. Another step in the campaign to obtain increased publicity for the Dominion will be made next month, when Mr. R. W. Fenton, assistant to the officer in charge of the Publicity Department, will leave for Australia. Mr. Fenton will be in the Commonwealth for about one month, and his duties will consist of a thorough overhaul of New Zealand’s publicity methods in Australia. It is expected that many improvements will be made and fresh avenues opened up as the result of his visit. Experimental work will soon begin about Wellington with the new technicolour process, which the Publicity Department is obtaining from the United States to apply to its weekly film release for overseas. As soon as the department is satisfied that the technique of the new process is thoroughly understood, a programme will be drawn up for filming beauty spots in colour. The new equipment left America on May 4, and is expected to arrive next week. A SEPARATE DEPARTMENT Press Association WELLINGTON, Today. Cabinet is considering the elevation of the Publicity Office info a separate department, which will include work in the North and out of New Zealand Colonel Tupper is on his way buck to the United States with coloured slides depicting the wonders of New Zealand, and will undertake a lecture tour. He is enthusiastic as to the possibilities of New Zealand as a tourist resort.