Page 5 Advertisements Column 1

Sun (Auckland), Volume III, Issue 660, 11 May 1929, Page 5

Shorter Says DRIVE THE CHALLENGER VOURSELF 1 SUPER SIX Essex Challenger Models : v ** s e r'T * *•<* <.v 6^l°,S 0 ■pci®' HUSSCM fl tm ill ~his protograph illustrates a fleet of 19 cars delivered to Shorters Rental Cars, on May 1, 1929. Mr. Shorter placed an order with us in April. 1928, for 12 cars, and as an indication of his complete satisfaction has again ordered Essex the Challenger. expert Challenger. Privat owners, too, are find ing that Essex th Challenger is the ca for which they hav been waiting. US\' 2-Door Sedan . . £325 Coupe . . 335 4-Door Sedan 355 Luxury Saloon . . 385 c/' U *3.l' V* t 0 „e* c*** *>\e t»V*' A C’ 6- ~\S C The We Cordially Invite You to Inspect the Challenger Essex ! DOMINION MOTORS CHALLENGER —throws Down the Gauntlet LIMITED 166 ALBERT STREET, AUCKLAND CONSCIOUS of the vast general improvement of the automobiles of to-day. Dominion Motors invites your most critical comparison of the New Essex Challengers with any car in their price field and a good deal beyond. First take all round value for money and then match them point for point in (1.) Power, 12.) Speed, (3.) Safety, (4.) Economy of purchase and running cost, (5.) General Comfort, (6.) Ease of Handling, (7.) Beauty and Style. After every comparison you will come back to Essex Cars with renewed enthusiasm as those most nearly approaching the ideal of modern transport made vastly superior by 76 improvements in the New Essex. Only the vast resources and unique experience of the Essex factory could make it possible to produce these cars and sell them to the motoring public at such a low figure.