AIDING N.Z. INDUSTRY

Sun (Auckland), Volume III, Issue 653, 3 May 1929, Page 8

AIDING N.Z. INDUSTRY

ADVERTISING CLUB’S BIG EFFORT OLYMPIA ARRANGEMENTS The relationship between advertising and modern business is to be shown in popular and spectacular fashion at the advertising Olympia which will be opened at the Town Hall on May 28. The organisation of the display is being arranged by the Auckland Advertising Club. In previous years the club, with characteristic enterprise, has given the public of Auckland an opportunity of learning how great is the force of advertising in modern trade. To bring tho public enlightenment on this point is really justification enough for the Olympia, but it has other objects as well. Tho Advertising Club has striven in the past, and will strive again this year, to interest the public in advertised commodities, particularly those of New Zealand manufacture. ENTERTAINMENT FEATURES The president of the club, Mr. G. C. Codlin, has assembled about him a group of enthusiastic voluntary workers who are staging a number of attractive features for the entertainment of visitors to the Olympia. There will be specially selected musical programmes at all sessions, and in addition, motion pictures, industrial, scenic and novelty, will be shown. For the special benefit of women visitors, mannequin fashion parades have been arranged, and displays are to be given of tho latest creations of Dominion clothing manufacturers, as well as those from the fashion centres of the world. Competitions will be arranged for the purpose of giving prominence to window dressing and poster work. A prize is also to be awarded for the best living poster display. While the Olympia has its serious side, the executive committee realises that diversions of various kinds are necessary to make the public more willing to accept the great lessons which may be learnt at the exhibition. The Town Hall, the concert chamber and annexes have been engaged for the exhibition, which will run from May--28 until June 1.