GIANT “ADVERTS.”

Sun (Auckland), Volume III, Issue 622, 26 March 1929, Page 18

GIANT “ADVERTS.”

20 PAGES IN ONE ISSUE

AMERICAN ENTERPRISE

This is advertising: 250,000 do!

jars spent by one firm in a single issue of a weekly paper; 18,000,000 dollars set aside by one firm for the crying of its wares in the

United States alone.

Such, were the figures given to a Sun man yesterday by Mr. D. S. Levy, an Australian advertising man, who is a passenger on the Niagara, en route for Sydney.

The proprietors of the famous Woolworth 5 and 10 Cent Stores, New York, had established a new advertising record by their latest decision, he said. They had decided to spend during 1929 1,500,000 dollars in advertising. Of this amount 250,000 dollars would be invested in one issue of the “Saturday Evening Post,” in which they had secured 20 full pages. Running them closely were the proprietors of a well-known brand of cigarettes, who had decided to spend in the United States alone 18,000,000 dollars in advertising during 1929. Throughout the country they would spread the slogan “Reach for a , instead of a sweet.” This idea had roused a considerable amount of criticism especially among sweet manufacturers, who were organising a countercampaign to protect their own interests.