FIRST WITH NEW DESIGNS

Sun (Auckland), Volume II, Issue 590, 16 February 1929, Page 7

FIRST WITH NEW DESIGNS

PARiSIAN shoes made in n.z. Locally made shoes of the very latent London and Paris designs, available before the overseas articles are on sale? It seems impossible, but it is true, nevertheless. New Zealand manufacturers arc not one whit behind the great overseas shoe manufacturer-*. New colours and new shapes milady's footwear are designed bv clever artists and the specifications forwarded to the great shoe-making firms throughout the world. The N* w Zealand company of Messrs. C«. A. Coles and Co.. Ltd., arc also in touch with the world’s centres and immedi ately rec€‘ive copies of the same speci - fications. Whenever they think a new article will meet the needs and taste of the Now Zealand public, samples are made up in their own factory herein Auckland. The specifications from the world centres are remarkably complete. They are printed in colour, showing ever> seam and usually shape patterns arc included, so that an exact replica of the Parisian design is soon a valla hit Copies of these specifications won . of course at the same time forwarded, to all the great European boot ir.akim: factories, and shoes made up for for warding as samples to New Zealand importers. After his inspection the New Zealand importer cables or writes for his requirements and there is another long delay before stocks irri\> . This is just a single illustration of the up-to-date business methods of Messrs. G. A. Cole and Co., Ltd., who are in constant touch with the world centres of footwear. The very latest designs in lasts and bootmaking machinery are also installed at the earliest moment.