GROWING IN POPULARITY

Sun (Auckland), Volume II, Issue 586, 12 February 1929, Page 6

GROWING IN POPULARITY

The illustration shows a saloon car with a sliding roof. This type of car is becoming more popular in England every day, and is ideal in the summer. for it helps to keep the interior cool and pleasurable to ride in. They should find favour in Xew Zealand, where a few examples have been seen already.

EXCEEDS QUOTA

HUGE FORD SALES ”A year ago the new Ford was regarded by many both in and out of the motor trade as a gamble—a challenge accompanied by risk and uncertainty. To-day critics and pessimists stand confounded, as the new car, turning its period of trial into a series of uninterrupted triumphs, has won the admiration of all classes. Nor is this admiration barren, for in the United States alone authenticated figures show that over 400,000 new cars were delivered, and half a million additional orders were booked before the close of last October.” Thus Mr. Wall, manager of the N.S.W. branch of the Ford Co. of Australia. He continued: “The Ford plant at Detroit (U.S.A.) is turning out 7,000 cars a day, yet even that speed is too slow to appease the demand for Ford’s latest product. Already the American Ford Company’s quota for 1929 has been raised to 1,800,000 cars. It is claimed by automobile experts throughout the world that the new Ford, in the light of its trial period of 12 months, must be looked upon as the most outstanding motor-car engineering success of recent years.

“Figures from the Canadian plant are even more impressive. The Ford Motor Co., of Canada, Ltd., is the largest individual producer of automobiles in the British Empire, and naturally, large orders are to be expected. Actually, orders booked from New Zealand, South Africa, India, and the East, eclipse all previous records, and the number of vehicles exported during October, November and December to those parts is claimed to be the greatest in history. Canada’s home market experienced unprecedented buying during August, which month is normally a dead period, marking as it does the entry of winter.